Real Estate Marketing
by Justin McClelland
| September 10, 2009
I’ve come across what was once a road-block and have created a workaround. With creative thinking there is always, and I mean always, more than one way to skin a cat.
The issue:
CraigsList will not allow a user to embed a YouTube video. More specifically, CraigsList has a short list of acceptable HTML elements and the <embed> HTML element is not one of them. This means that you can’t “embed” any video in your CraigsList ad, thus a page visitor can’t watch video residing on your page.
Why this should matter to you:
If you are an investor and/or a Realtor, you can find great use for YouTube videos for property marketing.
Google reigns supreme as the most popular search engine, they have the greatest market-share of all search engines. In November of 2008, YouTube (a Google company) surpassed Yahoo in search engine market share to take the #2 spot and has extended its lead margin as of July 2009 (comScore). CraigsList is #7 worldwide in terms of english-language page views.
By implementing two heavy hitting websites such as YouTube and CraigsList together, you will greatly increase the marketing exposure of your business.
The Solution:
While you could just place a text hyperlink to your YouTube video on your CraigsList ad, this isn’t very effective. Web users respond more to imagery than to text. If you simply use a text hyperlink, chances are the end-user will skim over the link and never view the video.
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Real Estate Marketing
by J. Lamar Ferren
| August 29, 2009
I remember how frustrated I used to get whenever I would go to Craigslist.com or Backpage.com and post multiple ads for buyers, investors, sellers, or even my deals; I’d get responses here and there. I’d just keep re-posting the ads that wouldn’t get any responses, hoping they would eventually get me a lead.
Foolishly, I never saved all the ads that worked and I kept concentrating on the ads that had low responses. I kept re-posting to various sites because I thought they were awesome ads and I didn’t understand why nobody would respond…
BTW – If you have also been getting little to no response with your advertising, then keep reading!
I then came across and interesting concept… Split Testing.
Split Testing Can Improve Your Marketing!
I can’t tell you how crucial Split Testing is to your business. Split Testing will usually tell you if you have a good ad or not.
What is Split Testing? Split testing is an extremely powerful strategy for increasing the effectiveness of your marketing. You can use it for almost anything. It is a way of testing two or more marketing campaigns and identifying which one is more effective.
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Joshua Dorkin
Charles Feldman
Ted Karsch.
The 14 Coolest Real Estate Stories of 2006
by Joshua Dorkin | December 29, 2006We went surfing through Digg to find the most popular real estate stories from the last year. Here are the 14 coolest real estate stories that we could find among the masses of submissions:
The next real estate boom
” Picture the scene: it’s 2025, and you and your family are living in a beautiful, leafy-green [...]