craigslist

Real Estate Marketing: Consistency is the Secret – Don’t Give Up!

by Brooks Conkle | October 19, 2010

The key to getting real estate deals is consistent marketing. You would be amazed at how many investors know this , but don’t put this into practice like they should. We know for a fact that if we can get 100 incoming leads (whether online, from phone calls, referrals, etc.) then there will be at [...]

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Real Estate Technology

Simplify Your Craigslist Searches & Marketing With SearchTempest

by Shae Bynes | July 29, 2010

I’ve used Craigslist off and on for the past year to find buyers for properties, build a cash buyer’s list in my local area, and find motivated sellers to make offers to. The reason why I say “off and on” is because I could never find my groove and work Craigslist consistently. Mostly because I [...]

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Real Estate Technology

How to Put Symbols in Craigslist Titles

by Justin McClelland | July 26, 2010

For those of you who frequent Craigslist, I’m sure as your eyes have scoured the listings they were attracted to the ads that were in CAPS and the ads that had the graphic symbols included in them. If you’re not sure what I’m talking about take a look at the page below. I don’t know [...]

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Real Estate Marketing

An Effective Craigslist Marketing Strategy

by Jason Hanson | July 18, 2010

Besides direct mail there’s another marketing method that is doing well for me right now. It’s completely free and it takes me about 10 minutes a day to do. Actually, I don’t do it myself anymore, but it takes my assistant Lisa about 10 minutes every day. Also, the reason I’m writing about it today [...]

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Learn Real Estate

Learn by Doing, Exercise 1 for Real Estate Investors – How to Buy

by Ryan Moeller | February 2, 2010

The best way to learn is by doing. So what is better than exercises that will teach beginners the skills they need to become successful in real estate? Not only that, but they can be done fast and with very little expense. If you are a beginner real estate investor and dying to learn the [...]

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Real Estate Marketing

How Online Classified Ad Syndication Can Help You Sell Your Properties Faster!

by J. Lamar Ferren | October 3, 2009

In this blog post, I want to tell you about 3 powerful websites that can post your property listing ads all over the net on autopilot for FREE.

I don’t know about you, but I hate manually posting ads because it takes up too much of my time. I’m always look for ways to make my business marketing easier so I can concentrate on putting more deals together. Although my assistant has taken a lot of this weight off of my shoulders (which is something you may want to consider getting, if you haven’t), I still feel that online ad syndication sites are top notch.

Automation is something I thrive for!

So, what is Online Ad Syndication

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Real Estate Marketing

How to use Postlets to Improve Your Craigslist Posts

by Justin McClelland | September 17, 2009

There are quite a few features that Postlets offers, some fee-based and some free. In this post I’m going to focus on the free features and show you how you can take your CraigsLists posts from this:

To This:

Postlets Tutorial for Craigslist

In this tutorial postlets.com does most of the work for you. However, in relation to my previous post, I’ll also show you how you can create the illusion of an embeded YouTube property video. The procedure is as follows:

Step 1:

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Real Estate Marketing

How to Embed YouTube Videos in CraigsList

by Justin McClelland | September 10, 2009

I’ve come across what was once a road-block and have created a workaround. With creative thinking there is always, and I mean always, more than one way to skin a cat.

The issue:
CraigsList will not allow a user to embed a YouTube video. More specifically, CraigsList has a short list of acceptable HTML elements and the <embed> HTML element is not one of them. This means that you can’t “embed” any video in your CraigsList ad, thus a page visitor can’t watch video residing on your page.

Why this should matter to you:
If you are an investor and/or a Realtor, you can find great use for YouTube videos for property marketing.

Google reigns supreme as the most popular search engine, they have the greatest market-share of all search engines. In November of 2008, YouTube (a Google company) surpassed Yahoo in search engine market share to take the #2 spot and has extended its lead margin as of July 2009 (comScore). CraigsList is #7 worldwide in terms of english-language page views.

By implementing two heavy hitting websites such as YouTube and CraigsList together, you will greatly increase the marketing exposure of your business.

The Solution:
While you could just place a text hyperlink to your YouTube video on your CraigsList ad, this isn’t very effective. Web users respond more to imagery than to text. If you simply use a text hyperlink, chances are the end-user will skim over the link and never view the video.

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Real Estate Marketing

Can Split Testing Improve Your Real Estate Ad Response Rates?

by J. Lamar Ferren | August 29, 2009

I remember how frustrated I used to get whenever I would go to Craigslist.com or Backpage.com and post multiple ads for buyers, investors, sellers, or even my deals; I’d get responses here and there. I’d just keep re-posting the ads that wouldn’t get any responses, hoping they would eventually get me a lead.

Foolishly, I never saved all the ads that worked and I kept concentrating on the ads that had low responses. I kept re-posting to various sites because I thought they were awesome ads and I didn’t understand why nobody would respond…

BTW – If you have also been getting little to no response with your advertising, then keep reading!

I then came across and interesting concept… Split Testing.

Split Testing Can Improve Your Marketing!

I can’t tell you how crucial Split Testing is to your business. Split Testing will usually tell you if you have a good ad or not.

What is Split Testing? Split testing is an extremely powerful strategy for increasing the effectiveness of your marketing. You can use it for almost anything. It is a way of testing two or more marketing campaigns and identifying which one is more effective.

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Landlord Tenant

Managing the Tenant Screening Process

by Brendan O'Brien | May 22, 2009

Image by joeltelling via Flickr Occasionally, I hear from landlords who have absolutely no problem marketing their rental units. They put a sign out front, get a couple of calls and rent to the first likely prospect. Then the tenant stays for three or four years before the next perfect tenant comes along. What is [...]

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Real Estate Marketing

How To Find The Time To Do These 10 Crucial Real Estate Marketing Activities

by Jason Hanson | April 29, 2009

Image by dalechumbley via Flickr Would you like to know how someone can go from a part-time investor to a full-time investor? I sure hope so because I’m about to show you in very detailed form. If you read my post from last week, it was a 10 question test which would help you become [...]

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Real Estate Marketing

The 10 Question Test Which Will Determine Your Real Estate Success

by Jason Hanson | April 22, 2009

Image by Getty Images via Daylife Do you want to know why I’m such a successful real estate investor? Do you want to know why others are so successful also? Well, I’m about to tell you. So, over the weekend I had one of my REIA meetings (on Saturday). At the meeting I had the [...]

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Real Estate Marketing

Save Time with an Effective ‘For Rent’ Ad

by Brendan O'Brien | March 21, 2009

This post involves a favor for you and a favor for me. The favor for you is that I’m going to show you a number of ways to save time marketing your rental units to prospective tenants. The favor for me, I hope, is that some of you will help me with my problem. I [...]

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Commentary

The 14 Coolest Real Estate Stories of 2006

by Joshua Dorkin | December 29, 2006

We went surfing through Digg to find the most popular real estate stories from the last year. Here are the 14 coolest real estate stories that we could find among the masses of submissions: The next real estate boom ” Picture the scene: it’s 2025, and you and your family are living in a beautiful, [...]

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Blogs

BiggerPockets Exclusive: Sneak Preview of Real Estate Website Realivent

by Joshua Dorkin | September 11, 2006

I’m not sure how I originally heard about the Realivent site, but there was something tempting about a site that “is looking for beta testers.” A few weeks ago I filled out their tester sign-up form, and on Saturday, was admitted into their Beta program. After filling out a simple registration form, I was able [...]

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