social network

Four-Eyes for Twitter

by Justin McClelland | October 1, 2009

As a real estate investor or professional, you should know by now that Social Media is here to stay. You don’t absolutely need to implement Social Media to be successful in this business, but why start a fire by rubbing two sticks when you can use a matchbook and can of gasoline?

Social Media for Real Estate

I’m going to cover just one of the many ways that you can use Social Media to bolster your Real Estate business. And I’ll focus on…

Twitter is a great micro-blogging network that allows you to interact with people of all types. I personally think of Twitter as a large party gathering where there are a plethora of conversations occurring at once and your welcome to butt in and join or you may just sit back, sip your patron, and take it all in while observing closely.

However you look at it, Twitter can be utilized as a great asset for your business. But I wouldn’t encourage you to just blast your listings, open houses, etcetera. If you do that, nobody will care. Instead I would encourage you to engage in the Twitter community and contribute to it. When you start contributing, you’ll be surprised what you get in return. As not only will the leads eventually come, but you will also gain a substantial amount of insight as you stay abreast of real-time tweets.

Tweet vs. Time

To be effective at utilizing Twitter and any other Social Media platforms, you will need to dedicate time to make it worth your while. Since there is no set-and-forget solution to Social Media, there is no getting around this fact.

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Real Estate Marketing

How To Find End Buyers For Your Real Estate Deals On The Internet In REAL TIME!

by Peter Kolat | September 12, 2009

This past week, one of my new clients asked me the following: “Peter, my entire business is focused on flipping houses, mostly to real estate investors. To tell you the truth, I don’t see how the internet is going to help my business?”

Here’s my answer to him and to anyone else:

The internet is a goldmine for such a business. Consider this . . . If you are a real estate wholesaler or flipper, then your main sources of end buyers are other investors including rehabbers.

Where could you find other investors and rehabers on the internet?

There are many sources for that, but today I would like to talk to you about one source, social media. In fact, BiggerPockets is one website where you can find thousands of other real estate investors who are looking for what you have to offer. Few other websites including Facebook and Twitter offer the same opportunities.

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Social Media

Are You Wasting Time With Social Networking for Real Estate?

by J. Lamar Ferren | September 6, 2009

There are some Real Estate Investors & Entrepreneurs alike who are wasting their time with Social Networking.

What they’re doing is pointless, annoying, and it needs to stop.

Thousands and thousands of investors have caught onto Web 2.0 Social Networking/Social Media. But Why… What’s the Point? Even people who have tried it, tend to fall off quickly…

I finally understand why…

You sign up for one of these social networking sites, you create a profile, try to make a bunch of friends… now what? Is that all to it? Are we competing to see who has the most friends or what?

It’s Not About Having The Most Friends

Some people don’t understand the power of Social Networking and they tend to write it off as a waste of time… or something for kids.

If you want to make the most out of your Social Networking, then follow the tips below.

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Commentary

Your Reputation is at Stake. Will You Trust the Lowest Bidder?

by Joshua Dorkin | August 23, 2009

Using assistants to help you with your business is an incredible idea. Instead of putting your efforts into the mundane, day to day tasks, you can spend your time on the important things. Many of the gurus are promoting using virtual assistants for everything in real estate these days, but before doing so, proceed carefully.

Virtual Assistants and Social Media Marketing: A Match Made in Heaven or Hell?

One area of business that people are off-shoring to virtual assistants more often then not, is in social media marketing. I’ll contend that using any kind of virtual assistant for your social media marketing strategy is a risky move.

Of course you want to know why, right?

I was just clicking around the BiggerPockets forums and came upon a few posts from a well known national speaker, who is generally well respected. Of course, I was interested in seeing what they had to say, so I read through their contributions. What I read were posts that were poorly composed and full of grammatical errors. These posts added no value to the discussion, and in fact, were merely a distraction.

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Real Estate Marketing

When You Feel Like Chicken Little: 5 Smart Marketing Moves to Boost Your Business Without Breaking the Bank

by Molly Castelazo | August 14, 2009

Have you caught yourself lately thinking, “The sky is falling!”? I sure have. Against my own better judgment, I find myself compelled to make decisions that are based on fear, which is no way to make decisions (no matter how rational that fear may be).

Yet as scary as the real estate market and economy are right now, they won’t be scary for ever, and now is the time to make smart decisions based on sound judgment and good business sense. Not on fear that the sky is falling. You can counter your Chicken Little tendencies with these 5 easy, smart marketing moves. Moves you can make today to build your real estate business without breaking the bank.

Smart Marketing Move #1: Put yourself in your clients’ shoes

Imagine your clients asking you, “What’s in it for me?” The fact is that your prospects don’t care what you can do; they care what you can do for them. When you pitch your prospects, always answer – before they even ask – how you will help them achieve their dreams or solve their problems.

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Real Estate Technology

How to Create an Effective Business Social Networking Profile

by Joshua Dorkin | May 10, 2009

The other day I put together an article with the purpose of helping people focus their energy when establishing an online presence. I noted that many folks in Real Estate were just building profiles on every social network possible and I wanted to let people know that it is better to focus on a few [...]

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Real Estate

Social Network Marketing: Can You Have Too Many Profiles?

by Joshua Dorkin | May 6, 2009

I was inspired to write this post because the more I talk to folks in the real estate space, the more I hear that they are getting burned out. There are probably many thousands of social networks out there now, and I’m sure Ning.com (anyone can create a social network in 5 minutes using the [...]

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BiggerPockets News

30 Thousand Members and Counting! BiggerPockets.com Reaches Social Networking Milestone.

by Joshua Dorkin | March 5, 2009

BiggerPockets has reached yet another exciting milestone in its continued development as the nation’s premier real estate social networking website, 30,000 Members! With a limited amount of time in the day and attention spans shrinking, it is becoming harder and harder to join every social network out there. As such, only the best thrive! We’ve [...]

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BiggerPockets News

BiggerPockets Groups is a Huge Success!

by Joshua Dorkin | September 11, 2008

Real Estate Groups Getting Lots of Attention Since the launch of our groups feature, our members have flocked to create or join groups meeting their interests. I thought I’d remind everyone of groups today because we just had one (the Private Money Group) pass the 100 member mark for the first time! Who Would Benefit [...]

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BiggerPockets News

BiggerPockets.com Undergoes a Major Facelift Complete with New Property Directory!

by Joshua Dorkin | June 21, 2008

It has been a long time coming . . . We just launched a MAJOR FACELIFT to BiggerPockets! For years, people have been using our site to do everything from finding tools and resources, to discussing real estate, to making deals, to selling property, etc. We’ve just made it easier to do several of these [...]

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