the long tail

real estate blogging

How The Long Tail and Hyper Local Content Will Punch a Hole Through the Competition

by Ben Roberts | December 16, 2009

Some of you have heard the terms Hyper Local and Long Tail before.  There’s actually a book (The Long Tail by Chris Anderson, editor of Wired Magazine) written about niche marketing back in 2006.  I decided to focus on this topic because I don’t think it’s something that is readily understood by many people and [...]

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