Should Real Estate Companies generate leads for their Brokers?

Question

Hello everyone!

I'm newer to the Real Estate Broker side of things, and I wanted to see what other Broker's opinions are. I see a lot of ads from brokerage companies that offer their Broker's leads. They say they have cold callers, and marketing firms that generate them leads that they provide their Brokers "More than they can handle." Sounds too good to be true... The current company I'm with does not do this at all, and I'm curious if I should be looking to make a move to a company that does?

I've only been in the Portland area for ~3 years, so my network is still very small, which makes finding Real Estate to sell very difficult. Are the companies that are offering all these leads real, or do you think they just have hidden motives? The people I work with right now are fantastic, I'm very grateful to have them. But I would definitely love to have leads...

Regards,

Shane Short · Answer

@Lien Vuong that’s awesome, I will definitely ask my principal broker about that to see what our company has to offer in that manner. Thanks!

Lien Vuong · Answer

Most brokerages have a subteam level within the brokerage. For example, mine is The Elle Group under the Cameron Real Estate Group. @Lee Divers and I work together to service our clients and provide the best support.

There are larger teams than that which will help you with listing presentations and fundamental RE skills that you would not have gained from being completely independent from the start.

Lien Vuong · Answer

@Henry Lazerow is right on the money. While the brokerages do support you it is important to think of it as an independent business. You run your own book of business and control the clientele. They can support you with back end materials, marketing strategies, trainings, etc. but it is up to you to procure the business and whatever they can add is a bonus.

If you're just starting out, consider joining a team for added mentorship and guidance. While you do take a cut in commissions, 50% of $1 is still better than 100% of $0.

Henry Lazerow · Answer

None of the brokerages really give good leads it's all just marketing bs to attract agents. You might get low quality/few leads here and there but don't count on it as any major part of your business. My brokerage is great they handle my marketing/train a lot so still important to be at the right firm for you. They should help train YOU to generate leads.

If your into investments just go to networking events and meet people here on BP. Make lots of friends in the industry be cool help people with comps/questions for free, etc. and you will start having repeat investor clients buying/selling.

Shane Short · Answer

@Lien Vuong thanks for the reply! When you say joining a team for added mentorship and guidance, do you mean a different brokerage company? Or do you mean like teaming up with another broker and splitting the commission?

Shane Short · Answer

@Henry Lazerow I appreciate the input! That's kind of what I figured. It's good to know I'm not missing out on tons of leads lol. I've been going to some events, I just need to make my self go weekly and really start communicating and networking.

Should Real Estate Companies generate leads for their Brokers?

Should Real Estate Companies generate leads for their Brokers?

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