How can I leverage my marketing skills to get into investing?

Question

After following BP for a year, I've been trying to figure out how to leverage my marketing skills as an in to REI. I listened to podcast episode 508 with Carrot.com founder Trevor Mauch and 510 with Sam Carpenter about systems. Both of these are my area of expertise. In my professions, I do:

Inbound marketing

Content marketing

Email marketing

SMS text campaigns

SEO

Cross-channel marketing (websites, social media, podcasts, Youtube)

Paid ads (Google, LinkedIn, Facebook)

I work in marketing as a campaign strategist and copywriter for a SaaS company that is a CRM, marketing automation, and sales management system for small business. I've got about 20+ years under my belt in this area, but I'm new to real estate. I recently purchased my first primary home as a single woman, and I'm not interested in investing.

I am looking for a way to build wealth, learn REI, and support the scale and growth of another real estate investor using my skills. Do you have any suggestions in finding investors looking for this type of skill in their business? I'm not necessarily looking for another job. I'd love to find a way to get a piece of the pie on deals I bring in and do this as side hustle rather than be a salaried employee.

TIA!

Kellie

Ian Plocky · Answer

Omg, @Kellie Davis - what a stacked marketing resume!

Marketing will help you in finding deals. Pretend that finding off-market deals are the clients, and you making an offer on the property it alike to the product you are selling.

If you can use email, sms, and paid ad marketing to find off market deals, and let homeowners know why your offer would make THEIR life easier (especially if they are an older landlord) - then you're golden!

Best of luck, hope this helps. Reach out with any questions.

Joe Splitrock · Answer

@Kellie Davis It sounds like you are looking to be hired as a contractor for something REI related. You can go to Upwork or similar sites to market your skills. If you are looking to just generate deals, then maybe you could charge for leads or ask for a finders fee on closed deals.

Kellie Davis · Answer

Sorry meant to say "Now interested in investing."

Jonathan Greene · Answer

Your expertise lends itself to making money on investors more than making money as an investor in my opinion. Investors, mostly new ones, are hoping to pay to make it easier, but investing and building relationships with off-market sellers is not easy. The marketing "tactics" (I call them tactics because most use them as that, but good people market their brand or style, even in investing) are generally marketed toward systems for investors and then they create your marketing to investors which isn't great. So, if you want to invest on the side, use your own skills to build a brand that you would want to sell to if you were a seller looking to avoid agents and sell quicker and easier. Hope that helps.

Kerry Noble Jr · Answer

you have to find someone that needs your skillset......you can definitely leverage those skills to find deals for a wholesaler....

How can I leverage my marketing skills to get into investing?

How can I leverage my marketing skills to get into investing?

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