Apartment Demographics - One hour from large metro area

[Mike Smith]

I'm a single family home builder who is looking at building multifamily apartments.  Our target location is about one hour away from a large metro area (Boise, Idaho).

I'm asking any similar multifamily owners that aren't directly in a large metro area to share some demographic data on your tenants.  We are trying to work on floorplans, amenities, etc, but are flying by the seat of our pants because we don't have any data.  We have a ton of data on single family home buyers (and prospective single family home buyers), but nothing on apartment dwellers.

I've reached out to the state housing authority, but if anyone has data (even anectodical is fine) or good resources, it would be appreciated.

I'm hesitant to use nationwide, or even statewide data, because the majority of apartments are in the urban core, and I feel our demographics may be substantially different since we are an hour outside the urban core.

[Bjorn Ahlblad]

The doctors and lawyers stay long enough to buy a house, or move on. The nurses stay longer, the hospital is two blocks away and they are not 'traveling nurses'. Most tenants stay for a few years. The retired folks stay till they die!