When I first started out, my strategy was focused on deep value add properties with extensive construction work. With my vertically integrated construction company, I had the confidence to take on these challenging projects and add significant value. We targeted those ugly properties with low bases, did the necessary work, and either sold them or held them for a few years before selling.

But as time went on, we shifted gears. We set our sights on the classy, high-end deals—the crème de la crème, if you will. Sure, the renovations weren't as hardcore, but the numbers? Oh boy, they were bigger than ever! Talk about playing with the big boys. Of course, jumping straight into those A-list deals wasn't a cakewalk. The stakes were higher, and we needed some serious equity and hefty loans. But hey, no pain, no gain, right?

Now, don't get me wrong, we haven't ditched extensive renovations and new developments. We still have those skills in our tool belt. In fact, we're knee-deep in a thrilling project right now, turning some hotels into marvelous multifamily properties. It's a heck of a lot of work, but with its potential, we couldn't resist taking a swing.

As an investor, you need to be able to adapt, be flexible, and roll with the punches. I've learned a lot over the years, especially about the time and effort required for different projects. Those deep value add ventures? They can be a real time suck and demand your blood, sweat, and tears. But trust me, the rewards? They can be out of this world. Find that sweet spot, know your limits, and juggle wisely.

Remember there's no one-size-fits-all formula for success in the real estate game. You've got options! Whether you choose deep value add properties or Class A deals, always assess the value and potential returns. Evolve your strategies based on market conditions and opportunities, but never lose sight of your ultimate goal: building a profitable real estate portfolio.