As someone who loves to catch up with investors over a good beer, I've enjoyed the increasing popularity of microbreweries over the last ~10 years. I usually go for a Wit, but sometimes I'm in the mood for an IPA... so this article caught my eye.
- I: Intrinsic Value - Location, Appealing Design, Healthy Economic and Population trends
- P: Price - You make money when you buy right and force appreciation. Understand how price-per-unit and rents for the subject property compare with the local market to know how much value you can add.
- A: Affordability - Be sure your units are still seen as a good value to your target market once your turnaround plan is complete.
I think I'll use this as a cheeky illustration of strategy next time I'm having an IPA with a potential investor :)