Omaha, NE · Member since 2014 · 42 posts · 30 votes
Hi, I’m working on a marketing campaign to find leads for 15–20-unit B-C area apartment complexes in the Omaha/Lincoln area. Does anyone have any advice on a marketing campaign and how to structure it? For example, the marketing campaign will need to have x number of direct mail sent per month to these types of owners, there will need to be Pay Per Click advertising, SEO advertising, etc.
I have used direct mail in the past for single-family homes but am not sure if this method is effective for multifamily.
Thank you in advance for any guidance you can give!
You should be able to utilize direct to owner mailing for this size of properties you are targeting. The main difference I have found when mailing multifamily owners vs. single family owners is that there is usually less motivation with multifamily owners and the conversation before they are ready typically takes sometime.
Rental Property Investor · Rochester, MN · Member since 2017 · 224 posts · 323 votes
4y
@Eric Smith
I did about 30 hand written letters. Got 2 call backs, one almost resulted in a deal but a broker swooped in and told the guy he could make way more putting it on the market (he’s right).
I’d say the hand written method is a good way to get GOOD leads, but you are going to get far fewer leads