Rental Property Investor · Somewhere over the Rainbow · Member since 2021 · 1k+ posts · 1k+ votes
What's your favorite lead generation method?
I've been on the verge of scaling for awhile now and have a few things to get in order (marketing budget/management system/streamlining) and will begin an all out assault on possible sellers.
Step one: Generate lists (vacant homes, non owner occupied homes, llc owned homes and owner occupied homes)
Step two: narrow the list down to what we actually are looking for in terms of location/size
Step three: skiptrace the owners
Step four: Contact owners - cold calling, cold calling call center, mailers, texts etc (Any method you think works better than another? Any method you like to use in particular?)
So now we have an owner ready to sell - we analyze the property, come to an agreement on price and get a contract signed. Now we need financing
Do you have a favorite loan product?
Seems for most of them we'll go hard money, fix & flip type loan, HELOC, various options here etc. Deal dependent. Is there anything unique you like to do here? It would be refinanced into a 30 year fixed DSCR loan for a long term rental.
I am a RE agent myself on the side so on fix & flips I generally plan to sell the property myself or split with another agent since my W2 has me working out of the country for long periods of time.
Investor · Worcester, MA · Member since 2020 · 1k+ posts · 1k+ votes
3y
@Jeremy Horton - Very few people talk about this but social media. Creating a brand, showing your investing day in and out, and being an expert on a certain niche. For example, I decided my niche was multifamily investing in Worcester Massachusetts. I started buying multis in Worcester, created content showing the day to day of a real estate investor, provided educational content, went on podcasts and as a result, my network bring me deals all the time. Most of them aren't good, but you do run across some gems every once and a while. And the best part, you just have to continuously make social media content and it becomes evergreen marketing, continunously working for you to bring you leads while you sleep. If you want to bring this to the next level, hire a social media VA, post consistently every week, and be prepared to commit to it for at least a year.
Investor · Worcester, MA · Member since 2020 · 1k+ posts · 1k+ votes
3y
@Jeremy Horton - Very few people talk about this but social media. Creating a brand, showing your investing day in and out, and being an expert on a certain niche. For example, I decided my niche was multifamily investing in Worcester Massachusetts. I started buying multis in Worcester, created content showing the day to day of a real estate investor, provided educational content, went on podcasts and as a result, my network bring me deals all the time. Most of them aren't good, but you do run across some gems every once and a while. And the best part, you just have to continuously make social media content and it becomes evergreen marketing, continunously working for you to bring you leads while you sleep. If you want to bring this to the next level, hire a social media VA, post consistently every week, and be prepared to commit to it for at least a year.
@Jeremy Horton - Very few people talk about this but social media. Creating a brand, showing your investing day in and out, and being an expert on a certain niche. For example, I decided my niche was multifamily investing in Worcester Massachusetts. I started buying multis in Worcester, created content showing the day to day of a real estate investor, provided educational content, went on podcasts and as a result, my network bring me deals all the time. Most of them aren't good, but you do run across some gems every once and a while. And the best part, you just have to continuously make social media content and it becomes evergreen marketing, continunously working for you to bring you leads while you sleep. If you want to bring this to the next level, hire a social media VA, post consistently every week, and be prepared to commit to it for at least a year.
100% Agreed - that was another thing I was planning getting a catchy but real brand going. I started and have a company LLC/Instagram and all that but have not been active. I was expecting, just like you said, 1-2 years before anything really gets going. I think once you do get going you can keep that momentum a lot easier. I appreciate the solid advice man!
Investor · Worcester, MA · Member since 2020 · 1k+ posts · 1k+ votes
3y
@Jeremy Horton - Build the "Jeremy" brand and not the business brand. You can always parley the brand recognition into a LLC or company, but it all starts with building your own brand since that will always be here to stay, unlike a company.
Realtor · Ogden, UT · Member since 2019 · 338 posts · 415 votes
3y
I love Andrew's take - the brand really is just an advanced level of networking.
Most of my best deals have come from my network, AKA, people knowing I'm in real estate and bringing opportunities to me. Having a reputation and "brand" is the key to making those deals frequent.
Post every day on social media and focus on growing your friends list daily. Only make 2/5 posts real estate related so you're not obnoxious. Don't be afraid to overpost because it'll be hard to find something to post everyday.