August  2025 Single Family Rental Market Deep Dive [updated]

August  2025 Single Family Rental Market Deep Dive [updated]

Rental Property Investor · Denver · Member since 2021 · 74 posts · 53 votes

A data‑driven look at every US market and state (average rent, change in rent, days on market) – and how to lease faster than the market average

Want deeper cuts (by Zip or bedroom count or home type (house vs. townhome vs condo)? Let me know and I’ll spin them up.

1. National pulse

Metric

July 2025

August 2025

MoM Δ

Average asking rent

$1,909

$1,912

▲ 0.2 %

Listings on market

235,917

241,318

▲ 2.3 %

Average Days on Market (DOM)

51 days

51 days

flat

Interpretation: Rents nudged higher for the first time since April, even as supply climbed. The stalemate between resilient household formation and a steady flow of new multifamily deliveries kept the national DOM unchanged.

2. Region‑level story

Census region

Avg. rent

MoM Δ

Avg. DOM

Northeast

$2,215

▼ 1.9 %

58 days

Midwest

$1,376

▲ 0.5 %

50 days

South

$1,841

▲ 0.6 %

52 days

West

$2,250

▲ 0.8 %

46 days

What’s moving the needle?

  • West rebound – Dense tech hubs (Denver, Seattle, SLC) posted firm rent gains despite elevated completions.
  • Northeast pull‑back – Boston and New York softened as student leasing slowed earlier than usual.
  • Sunbelt steadies – Florida remained a tale of two coasts: Miami up, Tampa still sliding, but overall Southern rents ticked higher.

3. State‑by‑state & every metro detail (August 2025)

Below you’ll find every single market or state.

City (or entire state) / average rent / rent change month over month / DOM

Alabama
  • All – $1,495 (▲ 3.1 %, DOM 53)

Alaska
  • All – $1,950 (▲ 5.4 %, DOM 42)

Arizona
  • Phoenix – $1,940 (▼ 2.0 %, DOM 49)

California
  • Los Angeles – $2,795 (▲ 1.8 %, DOM 57)

  • Oakland – $2,300 (– 0.0 %, DOM 50)

  • Sacramento – $1,950 (▼ 1.3 %, DOM 38)

  • San Diego – $3,100 (▼ 1.6 %, DOM 52)

  • San Francisco – $3,500 (– 0.0 %, DOM 60)

  • San Jose – $3,250 (▲ 1.7 %, DOM 43)

Colorado
  • Denver – $2,250 (▲ 2.3 %, DOM 41)

Connecticut
  • New Haven – $1,395 (▼ 28.5 %, DOM 17)

Florida
  • Jacksonville – $1,657 (▼ 1.1 %, DOM 50)

  • Miami – $3,250 (▲ 1.6 %, DOM 53)

  • Orlando – $2,000 (– 0.0 %, DOM 45)

  • Tampa – $2,198 (▼ 0.1 %, DOM 47)

Georgia
  • Atlanta – $2,100 (▲ 3.3 %, DOM 71)

Illinois
  • Chicago – $2,000 (▼ 1.2 %, DOM 49)

Indiana
  • Indianapolis – $1,500 (▼ 2.3 %, DOM 47)

Kentucky
  • Louisville – $1,275 (▼ 0.7 %, DOM 54)

Massachusetts
  • Boston – $3,350 (▼ 0.7 %, DOM 106)

Michigan
  • Detroit – $1,200 (– 0.0 %, DOM 62)

Minnesota
  • Minneapolis – $1,556 (▼ 2.8 %, DOM 49)

Missouri
  • Kansas City – $1,389 (▼ 0.8 %, DOM 45)

  • St. Louis – $1,285 (▲ 2.8 %, DOM 50)

Nevada
  • Las Vegas – $1,995 (▼ 0.3 %, DOM 41)

New Jersey
  • Newark – $2,100 (▼ 2.5 %, DOM 60)

New York
  • New York – $3,800 (▲ 2.6 %, DOM 57)

North Carolina
  • Charlotte – $2,015 (▲ 0.8 %, DOM 44)

  • Raleigh – $1,895 (– 0.0 %, DOM 47)

Ohio
  • Cincinnati – $1,400 (▼ 2.1 %, DOM 55)

  • Cleveland – $1,200 (– 0.0 %, DOM 62)

  • Columbus – $1,500 (▲ 0.3 %, DOM 59)

Oklahoma
  • Oklahoma City – $1,450 (▲ 3.6 %, DOM 43)

Oregon
  • Portland – $1,799 (▲ 2.9 %, DOM 43)

Pennsylvania
  • Philadelphia – $1,627 (▼ 1.4 %, DOM 60)

  • Pittsburg – $1,525 (▲ 1.7 %, DOM 59)

Rhode Island
  • Providence – $2,150 (▼ 2.3 %, DOM 40)

Tennessee
  • Nashville – $2,300 (▲ 0.2 %, DOM 45)

Texas
  • Austin – $2,100 (▲ 0.4 %, DOM 47)

  • Dallas – $2,000 (▼ 2.4 %, DOM 74)

  • Houston – $1,900 (▲ 2.7 %, DOM 48)

  • San Antonio – $1,700 (▲ 0.3 %, DOM 51)

Utah
  • Salt Lake City – $1,550 (▼ 3.1 %, DOM 37)

Virginia
  • Richmond – $1,639 (▼ 0.8 %, DOM 41)

Washington
  • Seattle – $2,184 (▲ 3.7 %, DOM 41)

Wisconsin
  • Milwaukee – $1,295 (▼ 0.4 %, DOM 43)

4. How to make sure you beat the market

Lever

What to do

Income impact

1. Right‑price from day 1

AI pricing can benchmark your home against real‑time listings, and gives you recommended price changes.

Cuts average DOM substantially; worth up to 1 month of extra rent.

2. Magazine‑quality photos

Use an instant AI photo grader so you get honest feedback on your photos.

Can cut DOM by ½ month so you get leased earlier.

3. Broadest tenant reach

Syndication to 30+ top sites (including Zillow, Redfin, Apartments.com); reach a broad renter pool.

Keeps vacancy below the national average in this data (≈4.5 %).


Bottom line: In a world where rents are flat and lease‑up times are creeping up, shaving 2 to 4 weeks off marketing time (earning thousands more) and squeezing an extra 5 % in rent is the difference between positive and negative cash‑flow. Make sure you make the right moves.

Data source: Zillow

Updated previous post due to improve and update data

1Reply
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Most Popular Reply

Joe VilleneuvePro Member
Plymouth, MI · Member since 2013 · 13k+ posts · 19k+ votes
1y

Bottom line is this is really cool, and not really of any value.

I don't care what the national, or even big city values are.  They are still all averages based on highs, lows and in the middle numbers.  The only way to truly analyze markets is to do market analysis based on specific micro-markets.

Each micro-market is different.  Propeties across the street may not have the same value.  Markets are like thunderstorms.  Somewhere, there will always be dry and sunny across the street.

See this reply in the discussion

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  • Joe VilleneuvePro Member
    Plymouth, MI · Member since 2013 · 13k+ posts · 19k+ votes
    1y

    Bottom line is this is really cool, and not really of any value.

    I don't care what the national, or even big city values are.  They are still all averages based on highs, lows and in the middle numbers.  The only way to truly analyze markets is to do market analysis based on specific micro-markets.

    Each micro-market is different.  Propeties across the street may not have the same value.  Markets are like thunderstorms.  Somewhere, there will always be dry and sunny across the street.

    • Rental Property Investor · Denver · Member since 2021 · 74 posts · 53 votes
      1y
      Quote from @Joe Villeneuve:

      Bottom line is this is really cool, and not really of any value.

      I don't care what the national, or even big city values are.  They are still all averages based on highs, lows and in the middle numbers.  The only way to truly analyze markets is to do market analysis based on specific micro-markets.

      Each micro-market is different.  Propeties across the street may not have the same value.  Markets are like thunderstorms.  Somewhere, there will always be dry and sunny across the street.


      That's certainly true for pricing an individual home, or evaluating a neighborhood or zip. Totally agree. But that doesn't take away from the value of knowing the general trends in one's broader city. Some rentals are very unique and are less subject to overall trends, and some are very substitutable and it's critical to have a broader view on the market.

    • Joe VilleneuvePro Member
      Plymouth, MI · Member since 2013 · 13k+ posts · 19k+ votes
      1y
      Quote from @Matt Thelen:
      Quote from @Joe Villeneuve:

      Bottom line is this is really cool, and not really of any value.

      I don't care what the national, or even big city values are.  They are still all averages based on highs, lows and in the middle numbers.  The only way to truly analyze markets is to do market analysis based on specific micro-markets.

      Each micro-market is different.  Propeties across the street may not have the same value.  Markets are like thunderstorms.  Somewhere, there will always be dry and sunny across the street.


      That's certainly true for pricing an individual home, or evaluating a neighborhood or zip. Totally agree. But that doesn't take away from the value of knowing the general trends in one's broader city. Some rentals are very unique and are less subject to overall trends, and some are very substitutable and it's critical to have a broader view on the market.

      My post applies to all REI analysis.
  • Charles ClarkBusiness Member
    Real Estate Broker · Milwaukee, WI · Member since 2020 · 306 posts · 209 votes
    1y

    @Matt Thelen

    Thanks for sharing this detailed and insightful update — very helpful! The regional breakdown and DOM strategies are especially valuable. I’d definitely be interested in deeper cuts by ZIP code or home type when you have them available.

    Raise the Standard RE LLC54 Reviews
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    • Rental Property Investor · Denver · Member since 2021 · 74 posts · 53 votes
      1y
      Quote from @Charles Clark:

      @Matt Thelen

      Thanks for sharing this detailed and insightful update — very helpful! The regional breakdown and DOM strategies are especially valuable. I’d definitely be interested in deeper cuts by ZIP code or home type when you have them available.


       Happy to! Give me the zips and home types (house vs. townhome vs. condo) and I can pull a few!

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