Hi everyone, new here from Louisville KY. Curious what KPIs and numbers do you track for cold calling. Is there difference in benchmark if its in-house vs outsourced (offshore) callers? What numbers are you tracking, what do your averages look like, as in connection rates, convo rate, dials per deal/contract, things like that. If anyone is willing to share I'd greatly appreciate it, even a reputable resource with data would be amazing. Thank you!
Investor · Clearwater, FL · Member since 2025 · 226 posts · 79 votes
5mo
I am guessing you are referring to wholesaling. It really depends. When I started doing land wholesaling back in 2023, we used to get one contract out of 2,000 contacts. By 2026, it went to like 4,500 contacts. Its because of over exposure to sellers from other wholesalers.
Wholesaler · Portsmouth NH · Member since 2019 · 209 posts · 95 votes
5mo
2 leads per day! And we define a lead as:
1. Anyone who is looking to sell their property AND has some sort of reason to sell their property. (Reason can’t be “what’s your offer AKA Price Motivated”)
2. If they are only price motivated to sell the property their asking price must be 80% or less of the Zestimate.