How do you incorporate "Never Split the Difference" into offers?

How do you incorporate "Never Split the Difference" into offers?

Investor · Eugene, OR · Member since 2018 · 46 posts · 35 votes

The title says it all. I'm on my second read of Chris Voss' book. How do you incorporate the info learned? It seems like if you offer 65% of your MAO people won't take you seriously and it would just shut down the whole conversation.

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