Bright Shiny Object Over There - Oh Look a Squirrel

Bright Shiny Object Over There - Oh Look a Squirrel

Mead, CO · Member since 2016 · 65 posts · 60 votes

I think part of what makes my entrepreneurial spirit is the attraction I have the bright shiny objects and what I call - Oh Look a Squirrel syndrome.  We dabble in real estate and have for a number of years but have not gone full steam ahead.  Real estate was action one of my - Oh look a Squirrel ventures but is secretly my favorite venture of them all! I do have a marketing agency which eats the vast majority of my time.  

That being said, I am trying to get to a spot where I am 90% working on my company and not 60% in it - which is currently what is happening. Once I get there my goal is to shift and work 50% more on building our STR business by acquiring more properties!

For example, we are in the process of getting approved for another STR in TX. This morning I decided to go onto AirNDA and do some research that took me to FL, NV, AK and CA. Look a Squirrel!

Curious how many people here also have the "Oh look a squirrel" syndrome?  Sometimes when I say things out (or type them in a forum) it makes me more accountable to start taking actions for the things I want most!  

0Reply
14 views

4 Replies

Jump to latestLatest
  • Austin, TX · Member since 2019 · 5k+ posts · 5k+ votes
    4y

    No Squirrels, but Real Estate is my favorite of all.

  • Rental Property Investor · Stewartsville, NJ · Member since 2016 · 418 posts · 280 votes
    4y

    Same here from time to time.  For me after I catch myself in that mode I think of my "vivid vision" as Brandon Turner likes to mention in his podcasts, decide if I want to stay in my lane or branch out, and also ask myself if this decision would make sense in 5 days, 5 weeks, 5 months, and 5 years....and go from there.

    Mike

  • Investor · Flowery Branch, GA · Member since 2019 · 413 posts · 412 votes
    4y

    Hire a business/personal coach to hold you accountable. They will help you focus. Also read The One Thing by Gary Keller/Jay Papasan. 

  • Member since 2020 · 223 posts · 233 votes
    4y

    I've found that when people have this impulse to jump into something exciting, it's because they don't understand what it's going to take to succeed. Then the more they learn and struggle the less shiny it gets, until all of a sudden they see something shinier and more unknown and they jump to that. 

    I think it's human nature to seek low effort objects or success. Just be aware of it and make sure not to jump ship when things get tough. 

Join the conversationCreate a free account to reply, vote on answers and follow this thread.