Rental Property Investor · Columbia, SC · Member since 2020 · 302 posts · 186 votes
You’ve done the due diligence needed to start a vacation rental property business, selected the best location you could find, invested your hard-earned money, and listed your short-term rental on Airbnb.
Now, you realize that that’s just the beginning of your business.
Once you start getting bookings, you realize that Airbnb occupancy rates in some seasons are higher than others.
Like typical human nature, you begin to desire more. You want full bookings all around the year.
Here are 6 ways you can boost your occupancy in 2022:
I may be among the minority but i don’t think occupancy rates are a standard alone metric. 100% occupancy at average nightly rates < 65% occupancy at premium rates IMO.
Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
4y
These sound like someone from Airbnb writing these as there is no mention of STR or other companies. Intelligent people list on more than one platform.
You’ve done the due diligence needed to start a vacation rental property business, selected the best location you could find, invested your hard-earned money, and listed your short-term rental on Airbnb.
Now, you realize that that’s just the beginning of your business.
Once you start getting bookings, you realize that Airbnb occupancy rates in some seasons are higher than others.
Like typical human nature, you begin to desire more. You want full bookings all around the year.
Here are 6 ways you can boost your occupancy in 2022:
I may be among the minority but i don’t think occupancy rates are a standard alone metric. 100% occupancy at average nightly rates < 65% occupancy at premium rates IMO.
"experiences" ...what about your property enables you to attract specifics types of experiences....
In marketing there is features and benefits....you can say things like access to our canoe(feature) OR have a great canoes adventure(benefit) with our supplied canoe and custom maps to the best spots for day canoe trips. If it is a vacation, market the experience, IMHO
Create a cash back program to give your tenants incentives to keep the property clean and occupied.
That's an interesting idea. Is that something you have done? Does the cleaner let you know if the house was left clean? Also, does the cleaner charge less if the house is relatively clean? Do many guests take advantage of the incentive?
"experiences" ...what about your property enables you to attract specifics types of experiences....
In marketing there is features and benefits....you can say things like access to our canoe(feature) OR have a great canoes adventure(benefit) with our supplied canoe and custom maps to the best spots for day canoe trips. If it is a vacation, market the experience, IMHO
retail market also talks about shopping experience as an on par metric to attract customers, it’s not new but yes, in this case for a vacation rental it makes more sense to talk about experience vs features and it’s allows you get premium rates with same occupancy rates.