Tell me about your STR Marketing plan, or share awesome resources

[Daniel Murphy]

Hey all, I'd really like to work on a comprehensive marketing plan for our STR. I think we've done about as much as we can to rank well in the Airbnb & VRBO sites specifically. I'm thinking of total overall marketing.

Like having the name of our place be something that's easily searchable in google. an @tag in our listing to show how to find us on social media, linking in our direct booking site etc.  

Does anyone have good examples, blog posts or people I should talk to about how to best put all of these puzzle pieces together?  

Thanks in advance. 

[Dave Stokley]

Sure but what’s it gonna cost you, time and money? Like @Leslie Anne Morris said you need a “large budget” and serious time commitment. Plus when you take a direct booking you have a payment processing fee (typically at least 2-3%), no aircover, no guest screening measures, no tax collection and remittance, etc. Or you can just let Airbnb do all of that for you for 3%.

I can see where it makes sense if you have a property that’s so amazing that it’s going to market itself, or like Leslie explained maybe if you have a bunch of properties that are all very marketable. 

Anyway that’s just one guy’s opinion!