Real Estate Agent · Smoky Mountains, TN · Member since 2022 · 1k+ posts · 984 votes
3y
I created my account once I had 5 STR. Now I own a property management company and we manage 20 units. Instagram does drive bookings but you have to be posting constantly. Facebook works too, but TikTok is best for direct bookings.
Real Estate Consultant · OH · Member since 2023 · 2k+ posts · 1k+ votes
3y
We have one for our co-hosting business but haven't decided about creating more accounts for properties. Some people create an "Instagram wall" in their STR so people can take photos and then post them on social media along with a hashtag curated to the property. You would bring more awareness to your STR that way, but I don't know if it would drive bookings that much. I think Facebook ads are more effective at that.
Lender · Austin, TX · Member since 2021 · 447 posts · 441 votes
3y
I have noticed that this tends to help when you have a "hotel-like business" with multiple properties that are adjacent and are in a unique structure/location. Ex. 10 cabin STRs in the mountains with shared amenities.
I don't think Instagram accounts for one-off properties are a productive way to drive bookings, but it may be a good way to showcase your STR portfolio.
Investor · Greenville, SC · Member since 2015 · 1k+ posts · 1k+ votes
3y
We do to try to just keep things out there if you will but I can't say we have ever received a booking because of it. I have had some good customer interactions from it though.
Real Estate Agent · Smoky Mountains, TN · Member since 2022 · 1k+ posts · 984 votes
3y
I created my account once I had 5 STR. Now I own a property management company and we manage 20 units. Instagram does drive bookings but you have to be posting constantly. Facebook works too, but TikTok is best for direct bookings.
Lender · New York, NY · Member since 2022 · 1k+ posts · 1k+ votes
3y
I have an account for STR lending (little bit different) but it has helped me get some solid leads. I feel like it's always a good idea to leverage social media. Takes little work, and only allows you to get more exposure in whatever your doing/posting about.
I have one Instagram account that is intended to market our STR. Our property is located within New Orleans so we have a link to the listing within that IG profile, the majority of our content features the attractions of the city. We have not had too many bookings from this method that I am aware of but the IG account is still fairly new so hasn't drawn too many followers yet.