Hi! I'm new to the Bigger Pockets community and the Private Money Lending / Real Estate Investment industry. I have 20+ years experience in traditional (TV, radio, print) and digital (search, social, & display) advertising spanning several industries including retail, broadcast television, manufacturing, ag services, small business, and non-profits. I've found this industry to be challenging, yet exciting and extremely collaborative. I joined BPs to make more connections, learn more about the industry and get ideas on what makes your business thrive.
To other lenders... what marketing strategies, platforms, tactics have worked best for you? How long did it take for you to establish a solid marketing program and steady flowing lead pipeline? What are your biggest challenges?
To borrowers / investors... where do you go to find private/hard money for your deals? CIX? Google? Facebook? LinkedIn? other social platforms? What do you look for in a private money lender? I have a pretty good idea, but it never hurts to ask. Please do share!
Real Estate Broker · Fresno · Member since 2019 · 5 posts · 2 votes
4y
Hi Ara,
I won't be able to contribute to the lender side of the post but, for any of my private capital deals so far it has been through word of mouth. I have not felt the urge yet to find a partner in a deal via means other than personal referral. I need to know and trust the person/company or have close colleagues who do prior to bring them on to any deal, especially if they will be an equity partner. If I was to use a platform, it would be one like facebook where I could see more information about the person/company life outside of what they want me to see on website/posts/marketing. (Again to get to know them on a more personal level)