Billboards for Cash Buyer Marketing

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Billboards for Cash Buyer Marketing

Tien Cotter
Member since 2021 · 9 posts · 2 votes

Hi everyone!

I’m an investor and I buy homes for cash in the Northern Virginia area. I’ve been wanting to do something outside the box of your typical postcard mailer, text, and phone call campaigns in looking for off market deals to buy distressed assets for cash. 

I’ve been thinking of marketing using a billboard on a heavily traveled route in my target area (appx. 235k weekly views).

Have other investors on BP tried this? If so, what was your ROI? Was it worth it?


thanks for your input!!!

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  • Russell BrazilBusiness Member
    Moderator
    Real Estate Agent · Washington, D.C. · Member since 2012 · 17k+ posts · 30k+ votes
    4y

    Thats approximately $8k per month. Little rich for my blood. 

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  • John Steffen
    Real Estate Agent · Dallas/Fort Worth, TX · Member since 2019 · 78 posts · 35 votes
    4y

    Hi Tien, 

    I haven't ventured into the billboard space, but wanted to share a quick tip. If you have not yet done so, begin to build working relationships with the top producing realtors and lenders (hard money & conventional) in your market. Off market and discounted on-market deals are flowing across their desks daily; the more players in the game you know, the higher probability a deal falls in your lap. Best of luck! 

    0Reply
  • Tien Cotter
    OP
    Member since 2021 · 9 posts · 2 votes
    4y

    Thank you! I am working on networking as well!

    0Reply
  • Tien Cotter
    OP
    Member since 2021 · 9 posts · 2 votes
    4y
    Quote from @Russell Brazil:

    Thats approximately $8k per month. Little rich for my blood. 


     It’s $6,875…. It is quite expensive. To reach just under 1M people with a post card would cost approximately $300k (at 33 cents per card). To reach the same number of people with a billboard is a fraction of that cost. That’s why I’m considering it!

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  • Jake Soper
    Real Estate Consultant · Lawrence, MA · Member since 2020 · 216 posts · 157 votes
    4y

    hi @Tien Cotter The downside to this form of advertising is the quality of the impressions, and vast range of demographic. Thats why you see national brands use billboards to blanket a certain area. They have mass appeal, and massive marketing budgets. Think about this.. What % of those 1m impressions even own a house for you to purchase? Do they live in your farm area, or is it a commuter highway route?

    You can see how the variables for billboard advertising can become quite expansive. With mail or other direct marketing, you decide your audience. This allows you to spend time segmenting and focusing on data sets that are most likely to be motivated and/or distressed. Your paid marketing goal should be to minimize spend on prospects that you would never convert into a listing/sale.

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