🥋 Seller Concession Jiu-Jitsu: Investment Leverage & Submission Techniques

🥋 Seller Concession Jiu-Jitsu: Investment Leverage & Submission Techniques

AJ WongBusiness Member
Real Estate Broker · Oregon & California Coast · Member since 2022 · 822 posts · 695 votes

I’ve been investing in real estate and practicing Brazilian Jiu Jitsu for about the same amount of time - nearly two decades. With both - I haven’t been as consistent as I would like - but I remain committed and my games' tend to grow in concentrated periods of intense effort and dedication. Each has sharpened (and humbled!) my ability to regulate emotions, apply strategic pressure, and protect my physical, mental, spiritual, and financial well-being. I am not black-belt level in either yet - but mastery is inevitable when one keeps showing up. 

Today’s flow touches on Seller Concessions: A technique that investors (of any degree) can utilize to incentivize investments into submission!

In real estate, seller concessions are often sold as a sweetener— extra cash from the seller to cover closing costs or repairs. But for leveraged investors, they’re not just a perk; they’re a weapon. Used correctly, they can improve cash flow, reduce capital outlay, and boost returns. Used poorly, they can quietly eat into your deal for decades.

What a Seller Concession Really Is - A seller concession is not “free money.” In most cases, it’s simply a price adjustment in disguise—one that your lender allows you to apply toward certain costs like closing fees, prepaid expenses, or interest rate buydowns. With most conventional mortgages the maximum seller concession is 2%, second homes can be 3%+ and primaries can be 6%+ (although cannot contribute to the actual down payment percentage).

If you’re financing the property, part of that concession is effectively rolled into your mortgage. Translation: you could be paying interest on it for the next 15–30 years. However - depending on how long investors are in a particular loan will factor into the recapture or recuperation 

The Good: Strategic Uses That Boost ROI - Think of seller concession BJJ as redirecting the seller's give into your financial gain.

Examples include:

  • Rate Buydowns – Use the credit to permanently lower your interest rate or lock in a multi-year buydown, improving cash flow immediately.
  • Revenue-Critical Repairs – Fund upgrades that directly impact booking rates and occupancy for STRs (hot tub, furniture, curb appeal).
  • Preserve Cash Reserves – Cover closing costs with the concession so your capital stays in your pocket for emergencies or expansion.

The Bad: Illusion of a Better Deal - A $20,000 concession feels good—until you realize the seller simply padded the purchase price to make it happen. If that inflated value pushes you above market comps, you’re now overleveraged and your “deal” is already underwater.

For example on our most recent primary purchase even with our 2.5% concession the home still appraised for $25K more than our purchase price :) In the event the home does not appraise - parties would need to renegotiate terms or revise the concession. 

The Master Move: Anchor the Price, Then Negotiate Concessions

In martial arts, you use your opponent’s momentum against them. In real estate, you lock in a fair purchase price first, then negotiate a concession that actually serves your investment goals - or that is justified through inspections or required repairs or anticipated cots. This keeps your loan amount realistic (and capital requirements low) while extracting maximum value from the concession.

Seller concessions can make or break your ROI—especially for leveraged investors. They're a tool, not a trophy. Use them to strengthen your position, increase cash flow, or preserve liquidity. Increasingly sellers are more open supporting creative or collaborative solutions towards mutual acceptance and compromise towards closings.

Sesemi | STR Brokers powered by Fathom Realty 516 Reviews
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  • JD MartinBusiness Member
    Moderator
    Rock Star Extraordinaire · Northeast, TN · Member since 2015 · 10k+ posts · 16k+ votes
    1y

    Good post for thought, but I disagree that continually showing up eventually guarantees mastery. Lots of people continually show up to everything without making an inch of progress or growth long term. It takes retrospection, recognition and adjustment to maneuver for potential improvement and growth in anything. 

    Skyline Properties
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    • AJ WongBusiness Member
      OP
      Real Estate Broker · Oregon & California Coast · Member since 2022 · 822 posts · 695 votes
      1y
      Quote from @JD Martin:

      Good post for thought, but I disagree that continually showing up eventually guarantees mastery. Lots of people continually show up to everything without making an inch of progress or growth long term. It takes retrospection, recognition and adjustment to maneuver for potential improvement and growth in anything. 


       Well said. Personally - all recent personal and professional victories are by tap out - but it only came after some heavy and total losses, deep retrospect and recommitment to the crafts. 

      Sesemi | STR Brokers powered by Fathom Realty 516 Reviews
    • Member since 2018 · 1k+ posts · 1k+ votes
      1y

       Huh?

  • Member since 2018 · 1k+ posts · 1k+ votes
    1y

    You cannot “anchor” the price and then negotiate concessions because concessions are price changes. If you and I agree on a price and then you want concessions, then you and I haven’t agreed on a price.

    What buyers want to do is allocate costs so that they can be financed. Hence the custom of seller pays broker commissions and the price is increased so that the buyer can finance his side of the broker commission with his mortgage.

    Ditto closing costs and repairs, etc.    

    No martial arts. Just trying to figure out how the buyer can finance his expenses through his loan.

  • Don KonipolBusiness Member
    Investor · The Woodlands TX / Avon, CT · Member since 2009 · 6k+ posts · 10k+ votes
    1y
    Quote from @AJ Wong:

    I’ve been investing in real estate and practicing Brazilian Jiu Jitsu for about the same amount of time - nearly two decades. With both - I haven’t been as consistent as I would like - but I remain committed and my games' tend to grow in concentrated periods of intense effort and dedication. Each has sharpened (and humbled!) my ability to regulate emotions, apply strategic pressure, and protect my physical, mental, spiritual, and financial well-being. I am not black-belt level in either yet - but mastery is inevitable when one keeps showing up. 

    Today’s flow touches on Seller Concessions: A technique that investors (of any degree) can utilize to incentivize investments into submission!

    In real estate, seller concessions are often sold as a sweetener— extra cash from the seller to cover closing costs or repairs. But for leveraged investors, they’re not just a perk; they’re a weapon. Used correctly, they can improve cash flow, reduce capital outlay, and boost returns. Used poorly, they can quietly eat into your deal for decades.

    What a Seller Concession Really Is - A seller concession is not “free money.” In most cases, it’s simply a price adjustment in disguise—one that your lender allows you to apply toward certain costs like closing fees, prepaid expenses, or interest rate buydowns. With most conventional mortgages the maximum seller concession is 2%, second homes can be 3%+ and primaries can be 6%+ (although cannot contribute to the actual down payment percentage).

    If you’re financing the property, part of that concession is effectively rolled into your mortgage. Translation: you could be paying interest on it for the next 15–30 years. However - depending on how long investors are in a particular loan will factor into the recapture or recuperation 

    The Good: Strategic Uses That Boost ROI - Think of seller concession BJJ as redirecting the seller's give into your financial gain.

    Examples include:

    • Rate Buydowns – Use the credit to permanently lower your interest rate or lock in a multi-year buydown, improving cash flow immediately.
    • Revenue-Critical Repairs – Fund upgrades that directly impact booking rates and occupancy for STRs (hot tub, furniture, curb appeal).
    • Preserve Cash Reserves – Cover closing costs with the concession so your capital stays in your pocket for emergencies or expansion.

    The Bad: Illusion of a Better Deal - A $20,000 concession feels good—until you realize the seller simply padded the purchase price to make it happen. If that inflated value pushes you above market comps, you’re now overleveraged and your “deal” is already underwater.

    For example on our most recent primary purchase even with our 2.5% concession the home still appraised for $25K more than our purchase price :) In the event the home does not appraise - parties would need to renegotiate terms or revise the concession. 

    The Master Move: Anchor the Price, Then Negotiate Concessions

    In martial arts, you use your opponent’s momentum against them. In real estate, you lock in a fair purchase price first, then negotiate a concession that actually serves your investment goals - or that is justified through inspections or required repairs or anticipated cots. This keeps your loan amount realistic (and capital requirements low) while extracting maximum value from the concession.

    Seller concessions can make or break your ROI—especially for leveraged investors. They're a tool, not a trophy. Use them to strengthen your position, increase cash flow, or preserve liquidity. Increasingly sellers are more open supporting creative or collaborative solutions towards mutual acceptance and compromise towards closings.

    Pretty good thoughts in this post - but I think readers may look at it too narrowly.  Terms, which seller concessions are part of, is of as much importance as price.  If my alternative is to purchase a property for say $100k with 25% down and a 7% mortgage, and instead I can get the seller to sell for $110k with $10k down and seller financing (100k) for 8 years at 0 interest (ALL payments got to principal) I will have a much higher ROI.  This is assuming the cash flow is enough to carry the payments or I had another source of making up the difference. 

    Setting up these kind of deals require (1) active participation (not a passive investment exercise!) and (2) a lot of “rejection”.   Most “investors” don’t have the persistence, energy, motivation, or time.  The ones that do will have a high 7 or low 8 figure net worth in 20 years.  
    Private Mortgage Financing Partners, LLC
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