Social Media and the impact it has on your business

Social Media and the impact it has on your business

Member since 2019 · 448 posts · 306 votes

Hey BP social media guru's........

Forewarning:  Like other investors, I'm an introvert. I don't usually like talking to people. I keep to myself and mind my own business.         

With that being said, I am fully aware of the impacts that social media has on life and to be more specific, an investor's journey to real estate..... I want to be a master in the social media world. I have a handful of rentals already but I want to turbo-charge what people see. People always ask how I did certain things in my rentals such as custom light fixtures and refinished furniture. I want to give back a little to show how certain things I do are done.

Can anyone give actionable tips for an introverted person like myself to begin a social media onslaught? 

I would love it if people better than myself can share with me their own strategies for social media when it comes to before/after photos of rehabbing, time-lapse videos of project renovations, and the marketing of yourself. And also any recommendations for any video or photo equipment that I could possibly buy at a reasonable price to create a visual work of art on Social media.

Thanks and Happy Housing,

-Matt

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  • Lender · Milpitas, CA · Member since 2016 · 376 posts · 248 votes
    5y

    Hey Matt, you can start small and then build up your presence on social media. Start with Instagram stories and document your progress. As you get more comfortable, you can increase your presence by creating Youtube videos and begin posting them on Facebook and LinkedIn. Best of luck!

  • Flipper/Rehabber · San Antonio, TX · Member since 2011 · 51 posts · 61 votes
    5y

    Hi Matt!

    I am an introvert as well, but have been putting out a lot of content consistently over the past year. For me, there were a few things that helped. One is I hired someone to shoot the videos with me. I know myself well enough to know that I wouldn't do it on my own, but having someone pushing me forced me to get it done. The second thing is getting down to your "why". Often if we know the real reason why we are working toward something, then it makes it easier. I know that my desire to help others overcomes the discomfort of shooting the videos so it helps keep me focused. One other thing I do is plan out my content ahead of time. I come up with a list of topics I want to talk about, then actually jot down my talking points right before we video that way it's fresh in my mind and I'm not rambling too much or forget what I want to say. Start making your content, distribute it across multiple platforms and then see where the most engagement is coming from. Based on that you can narrow down your focus to make sure your content is getting in front of the right people and converting.

    Hope this helps!

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