Marketing to a particular group/nationality

Marketing to a particular group/nationality

Real Estate Broker · Indianapolis, IN · Member since 2014 · 3k+ posts · 2k+ votes

In Saint Louis we have a VERY VERY large Bosnian population. A friend of mine is from Bosnia and speaks/writes it fluently. Is there any ethical/legal way to target this market? What would be the best method? I'm thinking bandit signs in the area written in Bosnian/Serbian would be the easiest way. (Depending on county code) 

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Roy N.Pro Member
Rental Property Investor · Fredericton, New Brunswick · Member since 2013 · 7k+ posts · 4k+ votes
11y

@Ryan Dossey

It never hurts to accommodate your customer. 

As expected here, we operate in both English and French, but we have also made arrangements with the individuals in two ethnic communities and the local multicultural association to assist us with serving our international student clientele - most of whom speak Arabic, Mandarin, Portuguese, or Spanish.

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  • Peter MacKercherBusiness Member
    Residential Real Estate Broker · Saint Louis, MO · Member since 2014 · 1k+ posts · 567 votes
    11y

    Yes only if your friend is willing to partner up and handle all the phone calls and contract, and hold there hand thru the process. I tried this a few years ago with mixed feelings (I always felt there was something going on behind the scenes). 

  • Roy N.Pro Member
    Rental Property Investor · Fredericton, New Brunswick · Member since 2013 · 7k+ posts · 4k+ votes
    11y

    @Ryan Dossey

    It never hurts to accommodate your customer. 

    As expected here, we operate in both English and French, but we have also made arrangements with the individuals in two ethnic communities and the local multicultural association to assist us with serving our international student clientele - most of whom speak Arabic, Mandarin, Portuguese, or Spanish.

  • Real Estate Broker · Indianapolis, IN · Member since 2014 · 3k+ posts · 2k+ votes
    11y

    Thank you very much guys for your thoughts. I know it's a large community that is pretty much left alone. I am considering something similar with Spanish as well. Seems like it couldn't hurt! 

  • Las Vegas, NV · Member since 2015 · 237 posts · 107 votes
    11y
    Originally posted by @Ryan Dossey:

    Thank you very much guys for your thoughts. I know it's a large community that is pretty much left alone. I am considering something similar with Spanish as well. Seems like it couldn't hurt! 

     My significant other is Serbian, and like others said, it will go a LONG way if you have someone on your staff is also Serbian, it's only natural that we feel more comfortable with someone who we identify with culturally. One thing to consider, there are still a lot of people from those 2 countries who have a lot of issues with the other. It was only 20 years ago that the Bosnian war ended, so it is something to keep in mind. I'm not saying that everyone from Serbia will dislike everyone from Bosnia and or vice versa, but I can tell you from experience that there are some tensions there. Just something to be aware of.

    Adam

  • Real Estate Broker · Indianapolis, IN · Member since 2014 · 3k+ posts · 2k+ votes
    11y

    @Adam Hershman

    Great point and something to consider. My friend actually left Bosnia with his family due to the war. So that's a good point.

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