Marketing to a particular group/nationality

5 Replies

In Saint Louis we have a VERY VERY large Bosnian population. A friend of mine is from Bosnia and speaks/writes it fluently. Is there any ethical/legal way to target this market? What would be the best method? I'm thinking bandit signs in the area written in Bosnian/Serbian would be the easiest way. (Depending on county code) 

Medium head icon colorRyan Dossey, Call Porter | http://Callporter.com

Yes only if your friend is willing to partner up and handle all the phone calls and contract, and hold there hand thru the process. I tried this a few years ago with mixed feelings (I always felt there was something going on behind the scenes). 

Medium mogul logo web smallPeter MacKercher, Mogul Realty | [email protected] | 314.210.4414 | http://stlmogul.com

@Ryan Dossey

It never hurts to accommodate your customer. 

As expected here, we operate in both English and French, but we have also made arrangements with the individuals in two ethnic communities and the local multicultural association to assist us with serving our international student clientele - most of whom speak Arabic, Mandarin, Portuguese, or Spanish.

Medium greenapartmenthires 1024x1024Roy N., Louer Louer Ltd. | 1.506.471.4126

Thank you very much guys for your thoughts. I know it's a large community that is pretty much left alone. I am considering something similar with Spanish as well. Seems like it couldn't hurt! 

Medium head icon colorRyan Dossey, Call Porter | http://Callporter.com

Originally posted by @Ryan Dossey :

Thank you very much guys for your thoughts. I know it's a large community that is pretty much left alone. I am considering something similar with Spanish as well. Seems like it couldn't hurt! 

 My significant other is Serbian, and like others said, it will go a LONG way if you have someone on your staff is also Serbian, it's only natural that we feel more comfortable with someone who we identify with culturally. One thing to consider, there are still a lot of people from those 2 countries who have a lot of issues with the other. It was only 20 years ago that the Bosnian war ended, so it is something to keep in mind. I'm not saying that everyone from Serbia will dislike everyone from Bosnia and or vice versa, but I can tell you from experience that there are some tensions there. Just something to be aware of.

Adam

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