Just starting your flipping business? READ THIS FIRST.

Just starting your flipping business? READ THIS FIRST.

Dan GandeeBusiness Member
Investor · Eugene, OR · Member since 2021 · 93 posts · 117 votes

Quick story that made me want to write this.

Over the last few years I’ve had a bunch of conversations with newer flippers getting ready to list their first or second deal. We’ll walk the property, talk through pricing, and I’ll usually mention a few things they should do before putting it on the market.

Things like checking nearby new builds, running fresh comps, getting an inspection done first, staging, making sure lien waivers are collected.

Almost every time the response is something like “yeah that makes sense, I’ll probably do that.”

Then a few weeks later the house hits the market and none of it got done.

A month or two goes by and suddenly the house is sitting, price reductions start happening, buyers start asking for credits, or a deal falls apart after inspection.

And honestly it’s frustrating to watch because most of those problems were preventable.

Most of the time the issue isn’t even the renovation itself. It’s the stuff that gets skipped right before listing the property.

There are a handful of things that can prevent price reductions, inspection fights, and buyers backing out. When investors rush this stage thats usually when problems start showing up.

Here are a few mistakes I see people make all the time.

Ignoring nearby new construction...

    In a lot of markets right now new construction is serious competition for flips.

    Builders are offering incentives that many investors forget to factor in when pricing their property. Buyers might be getting rate buy downs, closing cost help, upgrade packages, or appliance credits.

    So while your flip might look comparable on paper, the buyer could be getting tens of thousands in incentives from the builder next door.

    If you don’t check what nearby builders are offering you can easily price your property in a way that makes it harder to compete and sometimes investors dont even realize why their house is sitting.

    Setting the price using old comps...

      Another mistake I see pretty often is people relying on the ARV they calculated when they first bought the property.

      Markets move. Sometimes quicker than people expect.

      Before listing you really should pull fresh comps and see what’s actually happening right now. Look at the most recent sold homes, active listings, and homes that just went pending.

      Sometimes you’ll realize the market moved up and you underpriced it. Other times the market softened and the property is overpriced before it even hits the market which happens more than people want to admit.

      Skipping staging...

        This one still surprises me how many people skip it.

        A vacant house almost always feels smaller and colder to buyers. People walking through have a harder time picturing how the rooms work or what living there would look like.

        Staging helps buyers emotionally connect with the home and it makes a huge difference in photos too which is where most buyers see the house first.

        I’ve seen very similar houses in the same neighborhood perform totally different just because one was staged and the other wasn’t.

        Releasing the final contractor payment without a lien waiver...

          This is one that can cause real problems later.

          If subcontractors or suppliers havent been fully paid they can sometimes file a mechanics lien on the property. That can turn into a title issue when you try to close.

          Before sending the final payment it’s a good idea to get a signed lien waiver confirming everything has been paid and there won’t be any liens filed.

          Its a simple step but a lot of investors skip it.

          Not getting an inspection before listing...

            A lot of investors just rely on the contractors punch list and assume everything is good.

            But an independent inspection will sometimes catch things that got missed during the rehab. Sometimes its small stuff but sometimes its mechanical issues buyers will definitely find during their inspection.

            If the buyers inspector is the first one who finds the problem it usually turns into repair demands, credits, or sometimes the buyer walking away all together.

            Getting an inspection ahead of time lets you deal with problems before they become a negotiation.

            None of these steps are complicated but skipping them creates a lot of unnecessary problems.

            Price reductions, repair negotiations, delayed closings, deals falling apart… most of the time it traces back to something that could of been handled before the property even hit the market.

            Curious what others here do before listing their flips. Anything else you’ve added to your process that helped prevent last minute deal problems?

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            • Frank PyleBusiness Member
              Specialist · USA · Member since 2024 · 279 posts · 130 votes
              7mo

              The biggest mistake is treating the listing phase like the easy part when that is usually where margin leaks out. Dan is dead on that the last 2 weeks before launch can cost more than a bad paint color ever will. A simple check I like is this every extra 30 days on market is more holding cost, more price cut pressure, and usually more buyer leverage, so even a 500 inspection item or a couple grand on staging can be cheap if it protects a 15k to 25k price drop. I would add a real pre list checklist with fresh comps, builder incentive check, pre listing inspection, lien waivers, utility transfer plan, and clean photo ready staging, then do not list until every box is done. Are you seeing more deals get hung up on pricing, inspection issues, or title and paperwork at closing?

              If someone wants a second set of eyes on the numbers or launch plan, that is the kind of thing IEC can help with since deal analysis is only half the battle and the execution piece matters too. Drop the price point, expected sale range, and monthly hold cost and I will give you a quick reality check.

              Frank Pyle at ExP Realty
              NEXA Lending- Investors Edge Concierge
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            • Dan GandeeBusiness Member
              OP
              Investor · Eugene, OR · Member since 2021 · 93 posts · 117 votes
              7mo

              @Frank Pyle Typically around here we are getting hung up on inspections. Most the contractors treat the flip like a Indy 500 race and overlook a ton during the rehab. For example, mold in areas when they remove flooring, water leaks when they are in the crawlspace, trying to "squeeze the roof" through inspections when they know it's toast, no vapor barrier or falling insulation, not doing simple appraisal safety issues like swapping out CO/Smoke or putting straps on water heaters, and ultimately just turning a blind eye to "manage margins" - Then it comes up in the buyer inspection and they play dumb like they never knew. Then their ego drops in and we are at a standstill with negotiations all because of 2 extra days of work during the rehab or a few items that could have been added to the punchlist. I think one takeaway from this discussion is that I always do a mandatory 4 weeks out walkthrough and 4 days before photos walkthrough because I see a lot of flippers avoiding my suggestions. 

            • Bo SmithPro Member
              Hinton, WV · Member since 2026 · 1k+ posts · 375 votes
              7mo

              The lien waiver and pre-inspection stuff hits different when it's your money. I've seen deals fall apart at the last second because someone didn't collect waivers from subs and the buyer's lender flagged it, or because the inspector found something the investor thought was cosmetic when it was actually structural.

              What I'd add to your list -- make sure you're pricing against what's actually selling, not what you think should sell. The new construction competition thing is real, but it goes both ways. Some markets new builds are killing SFR flips. In others, the older inventory is beating out cookie-cutter new builds because buyers want character and they want NOW instead of waiting 6 months. Run fresh comps, talk to local agents, and if you're in a market where new builders are offering buy downs or appliance packages, your flip has to compete on something other than price -- location, condition, timing, or all three.

              Also the staging comment is underrated. Staging costs -3k and a properly staged home photographs better, sells faster, and usually brings 2-3% higher price. It's not glamorous but it's one of the highest ROI moves on the backend. How many deals are you running right now, and are you finding the pre-listing prep work actually changes your timeline to sale?

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