Lead gen web site: offer to list, or only to buy?

Lead gen web site: offer to list, or only to buy?

Greg PowersPro Member
Real Estate Agent · Manchester, NH · Member since 2013 · 120 posts · 159 votes

I've been planning a flipping business for a little while now, but I also recently got my real estate salesperson's license again (I was licensed a decade ago and let it lapse).  I'm designing a lead generating web site for the flipping and I'm obviously going to say I buy houses for cash, but I'm wondering about the wisdom of also mentioning that I could list the house for sale if that's what the seller needs to achieve their goals.

I have legal and compliance questions about this that I'll discuss with my principal broker, but just from a marketing standpoint, what do you think?

On the one hand, someone visiting my site would see that they do in fact have some options, which might make the situation less stressful for them and more likely to call (and since I'd have to disclose that I was an agent anyway, offering that information up front could help build trust).  And hearing about the down side of listing their house from someone who actually does it might make that discussion sound less "sales-pitchy" and less of a pressure tactic.

I want to position myself as someone who truly wants to help the seller, not as an investor who is trying to make money off them, so I think offering the options would work toward that.  Then again, too many options can be a bad thing.

Thoughts?

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  • Investor · Knoxville, TN · Member since 2014 · 54 posts · 18 votes
    12y

    As you point out, there are pros and cons to both approaches, so I'd ask yourself: what's your ultimate end goal here? Do you want to have a hybrid business or is the agent side truly a side thing, designed more to help you be a better flipper/seller/buyer? If it's the latter, I wouldn't mention it except as part of your bio to give you credibility, but if you're wanting to build your agent business up as well then include both on the site.

  • Greg PowersPro Member
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    Real Estate Agent · Manchester, NH · Member since 2013 · 120 posts · 159 votes
    12y

    Thanks for your thoughts, Gretchen.  I'm thinking the hybrid would be best.  Chris Feltus just mentioned something similar in a blog post, so I'm going to check and see what he does.

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