Why is it Important to Stage, Then Sell?

Staging first is vital for sales success. There are many reasons why staging should be completed in advance of any other sales efforts, including all of the following factors:

Staging will create a perfect décor, an idyllic flow and beautiful curb appeal in any home. These factors will all impress real estate agents and statistically lead to considerably higher asking prices when the home is listed. Meanwhile, not staging will compel a real estate professional to see the property through the eyes of a disappointed prospective buyer, forcing them to lower the proposed asking price before the sales process even begins in earnest.

Staging in advance of listing allows for truly magnificent media portrayals of the residence in marketing advertisements, including photos, videos and virtual tours. Shouldn’t the home look its very best when being photographed or recorded to attract prospective buyers? I am always shocked by the abysmal quality of many real estate photos and the unsanitary conditions of some the homes depicted.

A staged property will delight buyers from the very first showing. This will immediately set the tone for a short and successful sale process. Being that buyers will immediately love the residence, they will be more inclined to place quick offers, since they will fear losing the property if they decide to wait.

More importantly, a fully staged property will delight buyers’ real estate agents, who will spread the hype about a remarkable new listing hitting the market. Once agents get the word out about a perfect home, it is not going to take long for buyers to swoop in and claim it for their very own, by making numerous lucrative offers.