Marketing of off market property’s

Rehabbing & House Flipping
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Marketing of off market property’s

Robert Nabong
stockton, CA · Member since 2018 · 14 posts · 3 votes

How do you guys market for off market property’s? What’s been the best strategy you’ve tried out?

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  • Ellis San Jose
    Specialist · Westlake Village, CA · Member since 2010 · 1k+ posts · 781 votes
    6y

    Develop highly targeted manageable niche lists & market consistently to those list with personalized unique messages ( It's not "I BUY HOUSES FOR CASH", that isn't unique at all). I use direct mail & follow-up phone calls, text, email. 

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  • Robert Nabong
    OP
    stockton, CA · Member since 2018 · 14 posts · 3 votes
    6y

    @Ellis San Jose thanks for your insight. Are you more into direct mail when you do you marketing?

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  • Ellis San Jose
    Specialist · Westlake Village, CA · Member since 2010 · 1k+ posts · 781 votes
    6y

    Yes, direct mail is the foundation of my marketing.

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  • Carrick Young
    Rental Property Investor · San Jose, CA · Member since 2015 · 83 posts · 44 votes
    6y

    @Robert Nabong could not agree more with the advice to develop niche lists and hit them with a memorable and unique messages. As an example, I have a small list of about 40 properties in a very particular neighborhood in the Bay Area. These houses are all within walking distance of a certain coffee shop. For my third mailer to these homes, I plan on buying $5 gift cards to the coffee shop to include with the mailer - saying something along the lines of "thought you might enjoy a cup of coffee on me next time you check on your property" (for non-owner occupied). 

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  • Jonathan GreeneBusiness Member
    Real Estate Consultant · Madison, NJ · Member since 2016 · 6k+ posts · 7k+ votes
    6y

    The best way as a new investor is to not buy a huge list and overmarket. Find the houses or areas that you like and create a personal one-to-one letter that may connect with one on your list, all you can hope for from a first mailer. What everyone said about niche lists is absolutely spot on. Too many smaller investor try to do spray and pray, but that's not the best with smaller and newer budgets. Figure out what you want to target, build a list, create a compelling and connecting letter, mail it and make sure to answer your phone!

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  • Robert Nabong
    OP
    stockton, CA · Member since 2018 · 14 posts · 3 votes
    6y

    @Jonathan Greene great advise thank you everyone!

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