For Sale by Owner - Thoughts?

For Sale by Owner - Thoughts?

Specialist · Seattle, WA · Member since 2017 · 12 posts · 10 votes

Hi everyone,

I wanted to make this post because my parents are planning on selling their home in Snohomish and are moving to Idaho. They are planning on selling the house by themselves but I think they should hire an agent because they are very out of tune with market and the whole process in general. My ultimate question here is: what are the reasons I should use to convince them to hire an agent? or maybe not...

A little background on the property:

The house is located in the community of Machias, between Snohomish and Lake Stevens. My farther built the house in 88', located on 2.5 acres and boarders an elementary school. Its a 3 bed 2.5 bath and there is 3 car garage outbuilding (not permitted). The house is structurally very sound, just outdated in some parts. My parents have no clue what buyers are looking for and have already painted portions of the house horrendous colors. Ultimately a buyer would probably put another 10-15k+ into it. Whoever the buyer is, they would be buying the house because of the property/land. 

As we all know, the market is very hot and people are migrating to the suburbs. Does this make is easier to sell by owner when the market is a sellers market? And if they were to sell it by themselves, is there a good strategy when pricing? 

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Michael HaasBusiness Member
Real Estate Agent · Sammamish, 🌧️ Seattle Investor-Agent | 🤑 Helped 400+ Clients Invest in Real Estate | 🏘️ Owns 23 WA Rentals & Airbnbs | 🏗️ Built 5 DADU's | 📈 You Can Do It Too · Member since 2016 · 725 posts · 3k+ votes
5y

@Jeffrey Auckland from what you've told us about your parents a FSBO is definitely a bad idea. Especially if they're living in the property they should expect 5-15 or more phone calls a day from buyers agents between scheduling and questions that come up. Their house will also likely sell for less as a FSBO than as a Listing, so the 3% "savings" isn't even a real savings. As Adrian mentioned, a good listing agent can net your parents tens, or even hundreds of thousands over asking and save them from having to do a job that it doesn't seem like they will enjoy much.

There's a reason that the average days on market for a FSBO is way higher than average days on market for a listing, and that's because having a listing agent add significant value to a sale, even just for the exposure, marketing, and efficiency of running the sale through the channels that everyone is accustomed to.

Cheers and best of luck! I'd sell sooner rather than later if I was them, inventory is low and buyers are absolutely desperate.

HouseHack Seattle | Michael Haas & Team572 Reviews
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  • Real Estate Agent · Sandwich, MA · Member since 2014 · 974 posts · 636 votes
    5y

    @Jeffrey Auckland

    The vast majority of serious buyers work with buyers agents and most buyers agents (although not all) don’t want to deal with homeowners directly. There is a lot of paperwork and procedure that needs to occur for a transaction to go smoothly and most agents don’t want to rely on an inexperienced seller to do their portion properly. The buyers agents believe they will inevitably end up doing both sides of the work.

    For sale by owners also indicate to the market that they are not serious sellers. If they were serious sellers, they would list it where all the buyers shop, the MLS.

    Also as a seller, it would be good to have a buffer between yourself and the agents and buyers that come to see a house as buyers. Sharing information directly could potentially put your parents at a disadvantage in the negotiation.

    With the level of demand in the market, they are probably best off getting it listed on a Wednesday, hosting open houses on Saturday and Sunday to get everyone in and drive a bidding frenzy with final offers due by Monday night. In my opinion, demand will drive the price higher than having a stagnant FSBO listing.

  • Real Estate Agent · Sandwich, MA · Member since 2014 · 974 posts · 636 votes
    5y

    @Jeffrey Auckland

    I also didn't mention it: if they are to list it by themselves, have them list it everywhere they can and pay for an entry-only Into the MLS. Then price it aggressively to really generate activity. Also, make sure you take good photos.

  • Specialist · Cleveland, OH · Member since 2011 · 1k+ posts · 852 votes
    5y

    Hi Jeffrey.

    Welcome to BP! great place to ask that question.

    Most owner occupied houses are sold on the MLS by an agent. With that said, I do not feel that the LISTING agent is needed. There are discount brokers that will pop that house on the MLS for 500 bucks and the BUYERS agent will be the one that shows the house to their clients.

    Have them offer a 1k bonus for the buyers agent in the brokers comments. This will motivate them to push your property over other ones. ( yes I know the is not ethical for an agent to have their bonus in mind over their clients best interest, but people are people) 

    The listing agent will still be involved, but not there showing the house. This strategy will save them a few grand.

    The good news in this market, it is gonna sell either way if it is priced half way right. They can interview a couple top agents and have them show comps and this will give them a better idea of how much to ask. 

    I am sure I will have some haters on this post, LOL. 

    good luck to your folks! 

  • Specialist · Seattle, WA · Member since 2017 · 12 posts · 10 votes
    5y

    Thanks, @Mason Hickman. This is great info!

  • Specialist · Seattle, WA · Member since 2017 · 12 posts · 10 votes
    5y

    @Rob Gillespie this is interesting, I will definitely pass this information along and keep it in mind for myself. 

    Luckily they are having an old friend that is an agent/appraiser give them his two sense on the value but I think they are going to want an agent because they are old and grouchy and probably do not want to deal with they general public haha. 

  • Russell BrazilBusiness Member
    Moderator
    Real Estate Agent · Washington, D.C. · Member since 2012 · 17k+ posts · 30k+ votes
    5y

    Im a high producing agent, and as a matter of practice I dont deal with fsbos because they are a waste of time. The deal always ends up falling apart because the seller is a pain to deal with, doesn't negotiate in good faith, has unrealistic expectations about price, their house, the market and the process.  Ive spent too much time on fsbo deals that never get to closing that I just had to cut them out to be more efficient with my time.

  • Specialist · Seattle, WA · Member since 2017 · 12 posts · 10 votes
    5y

    @Russell Brazil this is great feedback, thanks! I think my parents would fall in that boat haha

  • Real Estate Agent · Mukilteo, WA · Member since 2018 · 124 posts · 148 votes
    5y

    I'm going to disagree with Rob here. If their house is listed near the median which is around 700k, a 1k bonus isn't going to do much to motivate a buyers agent. As an agent, I can tell you I would MUCH rather work with a licensed listing agent than the owner of the property. At 700k the listing agents commission will be around 20k. Through marketing, paying for a professional photographer, helping with staging if necessary, paperwork, communicating with buyers agents, etc. the 20k is a bargain and the agent will allow your parents to maximize their homes value.

  • Real Estate Broker · Seattle, WA · Member since 2014 · 1k+ posts · 427 votes
    5y

    In this multiple offer market, it is even more important to have an agent to be able to stir up a multiple offer situation and make the buyers fight each other.  Make the buyers over-pay for the home.  Many homes in the Seattle area are getting 50-60 offers and buyers are getting sweet-talked into paying $300k+ above asking price and waiving all contingencies after spending a 15 minute time window at the house, because all the slots to view the home get booked up and there isn't an opportunity to even do a pre-inspection even if the buyer wanted to.  Sounds like a bloodbath for the buyers, but it makes sense for the seller.

  • Realtor · Bellevue, WA · Member since 2019 · 882 posts · 1k+ votes
    5y

    @Jeffrey Auckland, I would agree with what is mentioned above. Working on FSBO is a pain because homeowners do not know the process/paperwork, and have unrealistic expectations.

    Even if the market is hot, a listing agent can help the owner market the house in a way that will get the owner multiple offers and some of them will be waiving the contingencies.

  • Real Estate Agent · Winston Salem, NC · Member since 2014 · 486 posts · 303 votes
    5y

    @Jeffrey Auckland let them know they would have to schedule the showings and that’s not safe. A realtor will be able to vet each individual before showings.

  • Santa Rosa, CA · Member since 2017 · 325 posts · 701 votes
    5y

    A few things I would mention, some which have already been said

    1. If you are going to sell something would you sell it in the centralized marketplace (MLS) or some stall miles from everyone else with no traffic (FSBO). If you want maximum price -> Maximum buyers -> Maximum exposure -> central marketplace which for houses is the MLS

    2.  Selling a house is a regulated activity.   Failure to follow those regulations can expose you to tens to hundreds of thousands of dollars in legal exposure, both civil and criminal.   Do they know not to ask the buyers how many kids they have?   While the occurrence is low the severity is very high.   The risk benefit is not worth it.   

    3.  I don't know your parents, but if they are not skilled negotiators they will not get the highest price.   This is not a friendly transaction, this is business

    4.  They will still have to pay a 3% buyers agent commission or agents simply wont show the house to buyers.

    So this is the simple math. They save the 3% sellers agent commission. In exchange they do all the marketing and paperwork for the sale, take all the liability, are responsible for negotiation, and have to price the house properly (market knowledge). And lets not forget financing and having a independent person willing to tell you how to stage the house. Oh and they will be constantly cold-called by agents and wholesalers looking to take advantage of them because it is FSBO.

    Let a professional do all that cr*p and sit back and collect the money.   

  • Realtor · Lake Stevens, WA · Member since 2018 · 122 posts · 91 votes
    5y

    Jeffrey, FSBOs typically only go well when the sellers are very experienced in contract literature, marketing, and negotiations. Do your parents know what an escalation addendum and and 22AD is? Those are common forms being used in this market. Also, they're only "saving" the listing agent's commission. The buyer's agent will still expect their commissions (2.5-3%). Here are the ways a realtor will earn the sellers their commissions and more:

    1. The realtor will pay for professional photos and marketing to increase the reach of the property.

    2. The realtor will take on and significantly reduce the seller's legal liability. They will ensure the contract and addendum are written in a way that is fair to/benefits the seller.

    3. The realtor will handle all communication and negotiations with buyer's agents. 

    4. The realtor will have preferred vendors to recommend that will ensure a smooth closing and reduce the likelihood a transaction fails and has to be relisted.

    5. The realtor will research buyer's lenders and know the questions to ask their lenders to understand their qualifications. 

    6. Most importantly the property will actually be listed on the MLS and not just 3rd party site(s). The MLS is what realtors use to search for properties and information on the property.

  • Lender · Seattle, WA · Member since 2014 · 2k+ posts · 899 votes
    5y

    hire an agent so the potential  buyers  don't  need to make your parent more grouchy

  • Jim DrevesPro Member
    Rental Property Investor · Snohomish, WA · Member since 2020 · 5 posts · 4 votes
    5y

    Have them get an agent - Redfin or another discount broker or negotiate a lower commission with the agent they chose. My experience is a number of agents won't show FSBO simply because it cuts their industry out of the transaction. I would think their showings & thus offers to be less as a FSBO.

    I wouldn't expect they'd get the quantity of offers that Seattle or Everett due to location but certainly priced correctly it will generate offers over asking. Redfin has it low @ 605 and Zillow high @ 640. As tight as the market is here I'd think even being dated it'll sell quickly at top dollar. Being next to the elementary will be a bonus for some. 

    I am not sure I agree that the value is in the land.  Current zoning is 5 & 2.5 acres in that area and your parents lot is consistent with that.  

    As a side note my neighbors recently sold their home and had crazy offers above asking. Their caveat was the buyer is on the hook if the appraisal is lower than the purchase price.

    Good luck to them and their next journey.

  • New to Real Estate · Denver · Member since 2020 · 75 posts · 81 votes
    5y

    Redfin if they do 1% list fee in your area. 
    even just have Redfin come out and talk to them, refdfin will come with a report of comps and estimated value. They had market data and all kinds of good stuff that the ‘regular friendly neighborhood agent’ did not have. They do 3D walkthroughs and professional pics. I was very impressed with Redfin for the price. 

    Even if you want to try fsbo, I’d get there market report first and estimated value to use as a base price and in any negotiations. 
    I honestly don’t like paying agents, I also think they are over paid in today’s market/house prices where a house sells in a day.   People HATE car dealers for making a few hundred bucks but will not bat an eye for the $20,000 they pay a realtor to make a few phone calls/emails and add you to an automated mls feed, sign a premade contract. 
    Your parents can get everything set up before hand, really they just need a RE lawyer. He can give them a contract, set up escrow and closing and find a title company. It’s really not that hard, and will only cost a few thousand compared to 5-6%.  You might not get top dollar but if your saving money you don’t need top dollar to still come out ahead. 
    If it’s a hot market with cash buyers they will have no trouble fsbo.  You want buyers Not to include there agents, the agent didn’t find them the house so the agent isn’t entitled to any compensation as long as the buyer reached out directly to the seller and not the agent. The sales agent calls your parents to set up a showing anyway so it’s not really much harder for your parents to schedule the showing themself.   Your parents need to act like it’s there job, and not like the owners.  Ack like professionals, know the process/timeline (the lawyer can lay it out) ie: 1 phone call 2 showing 3 offer 4 counter offer 5 offer acceptance 6 timeline for inspection and appraisal if needed 7 …. 

  • Michael HaasBusiness Member
    Real Estate Agent · Sammamish, 🌧️ Seattle Investor-Agent | 🤑 Helped 400+ Clients Invest in Real Estate | 🏘️ Owns 23 WA Rentals & Airbnbs | 🏗️ Built 5 DADU's | 📈 You Can Do It Too · Member since 2016 · 725 posts · 3k+ votes
    5y

    @Jeffrey Auckland from what you've told us about your parents a FSBO is definitely a bad idea. Especially if they're living in the property they should expect 5-15 or more phone calls a day from buyers agents between scheduling and questions that come up. Their house will also likely sell for less as a FSBO than as a Listing, so the 3% "savings" isn't even a real savings. As Adrian mentioned, a good listing agent can net your parents tens, or even hundreds of thousands over asking and save them from having to do a job that it doesn't seem like they will enjoy much.

    There's a reason that the average days on market for a FSBO is way higher than average days on market for a listing, and that's because having a listing agent add significant value to a sale, even just for the exposure, marketing, and efficiency of running the sale through the channels that everyone is accustomed to.

    Cheers and best of luck! I'd sell sooner rather than later if I was them, inventory is low and buyers are absolutely desperate.

    HouseHack Seattle | Michael Haas & Team572 Reviews
  • Rental Property Investor · Inlet Beach, FL · Member since 2018 · 199 posts · 111 votes
    5y

    @Jeffrey Auckland

    How's the rental market in that area?

    Could someone on BP add this to their portfolio?

    I can understand, that as the seller, they want to save on commission by going FSBO.

    I'd at least have an attorney to review documents. My parents ran into an issue on a property with the entire HOA's plumbing and sewer line having an easement right through the property. Both agents missed it, but the attorney pointed it out. They squashed that deal. Sure that's from a buyer perspective, but it was also beyond the scope of the seller and agents.

    But it seems the consensus from buyers' agents is they don't like FSBO deals. Not that you can't do it. You could negotiate a lower commission with the agent.

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