How much of your business is driven by technology today versus five years ago?

Question

It feels like technology is quietly reshaping almost every part of owning rental property—from AI-powered pricing and leasing to maintenance automation, resident communication, and predictive analytics.

Some investors are embracing these tools, while others still prefer a more hands-on approach.

I've been fascinated by how different companies are using technology to solve old property management problems. At Bungalow, for example, we leverage AI, proprietary technology, and a resident app to help streamline leasing, coordinate maintenance, improve communication, and keep individual rooms occupied in our co-living homes. The goal is simple: reduce vacancy, improve the resident experience, and help owners maximize their property's earning potential.

I'm curious what everyone else is seeing.

• What piece of technology has had the biggest impact on your rental business?
• Is there a tool you've adopted that you couldn't imagine operating without?
• Where do you think AI will have the biggest impact over the next five years—leasing, underwriting, maintenance, or something else?

I'd love to hear what investors, agents, and property managers are using to stay ahead. I have a feeling we're only scratching the surface of what's coming.

Andrea Fernandes · Answer

That's a smart design choice — a buffer layer stops things escalating in the moment. For small operators without that liaison layer, the same problem shows up as tone: a landlord replying to a stressed tenant while also annoyed about a $200 repair call rarely reads well in the moment. A little delay or draft-review step does something similar to what your app does, just without a human in the middle.

Andrea Fernandes · Answer

@Jonathan Greer Good question. For small operators, I think the biggest unsolved one is coordination across independent parties who don't share a system — a vendor, a tenant, and the owner all need to be on the same page about a repair, but none of them are in the same app. Bungalow can solve this within its own ecosystem because everyone's already inside it. Small operators don't have that luxury — they're stitching together a vendor's own scheduling process, a tenant who just texts, and their own memory of what's pending.

The other one is documentation surviving vendor turnover. A small operator's "institutional knowledge" of a property (which unit has a quirky water heater, which vendor already tried X and it didn't work) usually lives in someone's head or a text thread, not a system — so it gets relearned the hard way every time.

Curious on your end — with the 24/7 liaison model, does most of the friction come from tenant-side requests, or more from keeping owners in the loop on what's already being handled?

Jonathan Greer · Answer

Between the two, I would say tenant-side request. We have a proprietary app that allows for coordination, while keeping the tenant and landlord separate. I like this model so everyone can be heard without "shouting over" each other and keeps things from escalating out of control.

Denise Supplee · Answer

It's amazing how much technology has changed over the years. I remember when collecting rent online was a big change!Technology has made property management much easier, but I still don't think there's any replacement for good communication and relationships.

Jonathan Greer · Answer

Totally agree Denise! Technology is a tool for success, not the only answer. I firmly believe that nothing can replace the need for building a strong foundation of communication and trust between professionals and their clients.

Do your clients normally go with a property manager or do they try and self-manager their properties? How has technology helped you in your role?

Andrea Fernandes · Answer

Interesting question, and I think the answer looks pretty different depending on portfolio size. Bungalow-style AI/resident-app tooling makes a lot of sense at scale, but for self-managing landlords and small operators (the segment I spend most of my time in), the biggest shift hasn't been new apps — it's automating the first response layer on channels tenants already use.

Most self-managers don't get tenants to adopt a portal; tenants just text. The technology that's actually moved the needle is automating that first layer — acknowledging maintenance requests, logging them, routing the urgent ones — without requiring the tenant to change behavior or the landlord to add another app to check.

On the 5-year question, my guess is maintenance triage and communication see the biggest gains before leasing or underwriting do, simply because the labor-hours drain for a small operator is concentrated there — endless repetitive texts and calls — rather than in analysis, which better tools already handle reasonably well.

Curious what you've seen work at the Bungalow scale — does the resident app get organic adoption, or does it face the same "tenants just want to text" resistance once things scale down to single-family or small multifamily?

Jonathan Greer · Answer

Great points Andrea! I feel it varies tenant to tenant but the propriatary app makes rent payments and maintenance portal access a breeze for both tenant and owner.

At Bungalow, once we have an agreement, we set up a rough 14 day timeframe where we have a meeting of the minds with team heads alongside the owner to make sure that we put our best foot forward and align with our clients' needs.

One of the services we offer are 24/7 liaisons for both the owners and tenants separately. Everyone has a point of contact on demand, giving owners more freedom to continue expanding their portfolios with the peace of mind knowing they can leave the day to day to us.

Bungalow sources tenants with a rigorous screening process (the most thorough I have seen in the industry to date) and often times we already have screened tenants ready and waiting for a room that fits their needs.

What other challenges do you hope that future tech will overcome for the small operator?