Rental Property Investor · Clarkston, GA · Member since 2012 · 2k+ posts · 1k+ votes
Hi direct marketing folks. Does anyone know of a source for MLS expired listings that have the phone numbers added, emails added?
A direct marketing hack is to run a list of expireds phone numbers through a dialler service, leave a voice mail with the expired seller to call your own voice mail service / live answer. Then you only yellow letter to those who call you back with an interest to sell who aren't yet ready. IE this significantly narrows down your mailing lists.
Just currious who folks are buying expired leads from with phone numbers?
My experience with expired lists period has not been fantastic. Most listings expire because the sellers will not drop or budge on their price. From interacting with these folks, the majority of those I talked to told me that they did not drop their price because they could not drop their price.....not enough equity.
A price drop, barring some creative financing, would have them paying someone to buy their house, and I have yet to meet anyone THAT motivated.
As far as appending email and phone, I've noticed just recently a couple of new folks around the site who are pitching phone lists and skip tracing services, like Tony Battle and Ethan Summers. My experience with any sort of skip tracing is that it is fairly cost prohibitive unless you are doing it in bulk.
The technique you are describing sounds more expensive to me than simply shooting letters out to the whole list. In all of DFW the expired list is usually never more than 150 names or so per month. Skip tracing those names to append the phone alone would cost more than firing off a letter to the whole list. There's probably a tipping point in there somewhere, or ways to get the data less expensively; just haven't found it yet.
My experience with expired lists period has not been fantastic. Most listings expire because the sellers will not drop or budge on their price. From interacting with these folks, the majority of those I talked to told me that they did not drop their price because they could not drop their price.....not enough equity.
A price drop, barring some creative financing, would have them paying someone to buy their house, and I have yet to meet anyone THAT motivated.
As far as appending email and phone, I've noticed just recently a couple of new folks around the site who are pitching phone lists and skip tracing services, like Tony Battle and Ethan Summers. My experience with any sort of skip tracing is that it is fairly cost prohibitive unless you are doing it in bulk.
The technique you are describing sounds more expensive to me than simply shooting letters out to the whole list. In all of DFW the expired list is usually never more than 150 names or so per month. Skip tracing those names to append the phone alone would cost more than firing off a letter to the whole list. There's probably a tipping point in there somewhere, or ways to get the data less expensively; just haven't found it yet.
@Curt Smith I agree with Jerry, I havent had the best look in my particular market with expired listing, I will say you probably do a better job at creating a win win situation for your sellers if this has worked for you in the past. With that being said it'll be friendlier to your marketing budget to skip trace these owners in bulk. In the past when i dealt with expired listings I've just sent post cards out.