Real Estate Investor · Roca, NE · Member since 2012 · 36 posts · 1 vote
Who do you all you all use for your postcard/yellow letter marketing campaigns that do a good job and wont break my bank account? do you all do them yourselves or hire that out? What works for you all?
Real Estate Agent · Weatherford, TX · Member since 2011 · 726 posts · 284 votes
13y
Hey Chad McDaniel, I do a couple different things. If it's onesie twosies like, driving for dollars in local neighborhoods, I handwrite them myself. Anything beyond that I hire it out.
Jerry Puckett here on BP is a wholesaler who does his own marketing, but also does some for other investors. I think he gives a little discount for BP members as well, as most of his marketing business comes from BP referrals.
Longview, TX · Member since 2012 · 368 posts · 131 votes
13y
I have worked with Jerry Puckett on my initial yellow letter campaign. He has been great to work with and he was also able to source my list for me, saving me the aggravation that seems to accompany ListSource.
Professional · Dallas, TX · Member since 2013 · 72 posts · 17 votes
13y
I agree with Shane Woods on Driving for $$, Just write up a handwritten simple yellow letter to the owners.
A good thread on samples from @michael quarles:
https://www.biggerpockets.com/forums/93/topics/77689-marketing
With regards to direct mail campaigns I'd go with either Quarles or @Jerry Puckett, generally you'll be able to set yourself a budget that'll fit with their prices.
Real Estate Investor · Roca, NE · Member since 2012 · 36 posts · 1 vote
13y
Have any of you used yellow letter campaign for other business ventures besides real estate? I ask because I have just picked up a line of products that I am looking to get info out to and sell to a specific customer base.
I am confident that my competitors are not using this type of marketing. Not yet anyway!
Wholesaler · Fort Worth, TX · Member since 2010 · 1k+ posts · 1k+ votes
13y
Originally posted by Chad McDaniel:
Have any of you used yellow letter campaign for other business ventures besides real estate?
I've had great results with some other service type ventures: electricians, lawn service. I've never actually tried to sell a product using this type of marketing, but I don't see why not. Sounds like an interesting challenge....I'd be game.
Goshen, KY · Member since 2009 · 835 posts · 683 votes
13y
Blair H. - I used STL for a while. The results were good but they are expensive. That monthly fee is a killer. For a plain yellow postcard, you can get the exact same thing at clicktomail.com without the couple hundred dollars a month fee.
Flipper/Rehabber · Arlington, TX · Member since 2013 · 1k+ posts · 2k+ votes
13y
Yes, click2mail.com is a good vendor. We also like imageMEDIA.com. Postcards are considerably cheaper than yellow letters (almost 1/2 the cost), so I haven't been a big fan of YLs, but I think Michael Quarles has convinced me that the best approach is probably a mix of the two over the duration of a multi-drop campaign to the same list.
Real Estate Agent · Weatherford, TX · Member since 2011 · 726 posts · 284 votes
13y
Chad McDaniel, good bits of info here. I completely agree with Dev Horn...that you need to make sure you TOUCH each list recipient a few times over the course of several months. If you one and done, it'll never work for you. Good mix of YL + Post cards is a good bet from what I've seen here. One note whether or not you write any YL yourself, use non-standard paper sizes, and non-standard envelope sizes. They'll get noticed more.
Good luck on your campaign(s), and feel free to jump back on here and ask more questions.
Yes, click2mail.com is a good vendor. We also like imageMEDIA.com. Postcards are considerably cheaper than yellow letters (almost 1/2 the cost), so I haven't been a big fan of YLs, but I think Michael Quarles has convinced me that the best approach is probably a mix of the two over the duration of a multi-drop campaign to the same list.
If you do a campaign of 1000 letters are you mailing the people who call you multiple times or the entire 1000 over again?