I'm just starting out wholesaling and wanted to know if I truly need a website right out the gate. I have my bandit signs (200), and a list of absintee owners I will be sending yellow letters to, so I really dont have the budget to get a site created right away.
Real Estate Investor · Southfield, MI · Member since 2010 · 47 posts · 43 votes
16y
Websites are important to selling but not crucial when starting out. I like the ideas given here to give you some presence on the internet which absolutely helps, but the name of the game is visibility. The internet allows other people to have access to your information. That's it. Likely, if you're just starting out you don't have 20 houses to sell so don't need to attract buyers by the 100's...nice as that would be. Wholesaling is a PEOPLE business. You can compensate for a lack of internet presence by increasing your own personal profile. If people know you and what you are selling you've achieved the objective. Do more direct mailings, flyering, call for sale ads to find investors who may buy from you. Go to community events, tell everyone what you do. You just have to raise your profile the old fashioned way. Yeah, crazy as it sounds, that stuff actually worked before the internet and it still will. BUT, when you have the money to get a website, DO IT, and make it great. Technology is the future. period.
Real Estate Investor · Member since 2010 · 61 posts · 12 votes
16y
You can also create a free website at www.weebly.com. Since it's free, it might not give you all the options you want but until you get the funds in order, it might be worth taking a look at. Hope this helps. Also, if the website isn't weebly.com, it's a variation of it.
Flipper/Rehabber · Tampa, FL · Member since 2008 · 403 posts · 109 votes
16y
I think it's a good idea. There are website templates that are specific for real estate, and they are cheap, like under $20 a month. Very user-friendly, too.
Another good idea is to use a squeeze page. In order for someone to view your deals, they need to opt-in for a free report. Then, they can see the property. Great way to capture contact info from buyers...
So I'll put up a site, but in looking in the forums alot of people say "internet marketing" as one of their marketing vehicles. What does that entail? When I think of interner marketing, I think of email blasts, facebook and things of that nature.
Real Estate Investor · Akron-Canton, OH · Member since 2009 · 53 posts · 46 votes
16y
Internet marketing can include google ads (pay per click), Facebook ads. It can also include doing some search engine optimization, and social networking. I'm sure I'm missing other avenues of internet marketing, and I hope someone comes along to fill in what I've missed.
For email blast it depends on your list. If its people that have opted into receiving your emails then that would be fine. You would want to stay away from "harvesting" email address and just blasting them. They would probably violate the CAN-SPAM act, and you could get hit with fines. Here's a link to the CAN-SPAM act: http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
Real Estate Investor · Southfield, MI · Member since 2010 · 47 posts · 43 votes
16y
Websites are important to selling but not crucial when starting out. I like the ideas given here to give you some presence on the internet which absolutely helps, but the name of the game is visibility. The internet allows other people to have access to your information. That's it. Likely, if you're just starting out you don't have 20 houses to sell so don't need to attract buyers by the 100's...nice as that would be. Wholesaling is a PEOPLE business. You can compensate for a lack of internet presence by increasing your own personal profile. If people know you and what you are selling you've achieved the objective. Do more direct mailings, flyering, call for sale ads to find investors who may buy from you. Go to community events, tell everyone what you do. You just have to raise your profile the old fashioned way. Yeah, crazy as it sounds, that stuff actually worked before the internet and it still will. BUT, when you have the money to get a website, DO IT, and make it great. Technology is the future. period.