Insurance Agent vs. Online Self-Service

Insurance Agent vs. Online Self-Service

Real Estate Agent · Lansing, MI · Member since 2020 · 169 posts · 91 votes

I'm curious as to whether I should stick with my current coverage for two duplexes that I have through a local insurance agent OR switch to a self-service policy to save 25-30% a year. My insurance agent is part of our local REIA group. Nice guy and he is a very knowledgable agent, but it seems like both of my duplex policies have gone up over the years and his response is, "Well, you have great coverage and insurance costs are going up." Nothing we can do about it other than "increase the deductible to lower the premium".

This response doesn't sit well with me. I'm out of the Mid-Michigan area and I'm currently paying $2,050 / year for one duplex and $2,038 / year for the other. These are 70's built duplexes in great condition that I purchased for $190k and $220k within the last 4 years. No prior claims and paid in full discounts.

A couple of questions.

1) My Personal Liability is set to $1,000,000 for each policy. My current 'Net Worth' is a third of that, BUT, my agent keeps telling me to stay with $1,000,000 because an owner can get sued for MORE than their net worth and have years of garnishments after a lawsuit. Is he simply "Over covering" me to make his job easier? I'm a great landlord. I take care of my tenants and properties. Am I over covered?

2) Goofing around online with Progressive and Liberty Mutual, inputting all my own info with their online quote tool, I'm getting online quotes like $1,375 / year and $1,450 / year for 95% similar coverage. Are these actually decent options? Or, if I switched to these, would I have unexpected issues pop up with inspections / premium increases?

My situation is not complicated. I don't have a unique business or properties. Simple, long-term rental duplexes that I manage myself.

I would appreciate any and all thoughts! Thanks.

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Real Estate Broker · Atlanta · Member since 2024 · 1k+ posts · 605 votes
3w

@Troy DeLong It is important to shop around for insurance because you could be overpaying. I recommend working with an independent insurance agent rather than a captive agent. A captive agent is limited to one company’s products while an independent agent can compare multiple carriers to find the best combination of coverage and rates. Just make sure you are comparing all coverages, deductibles, exclusions and policy terms, not only the premium.

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  • Investor · Pacific Northwest · Member since 2026 · 536 posts · 300 votes
    3w

    Troy — I’d separate the two questions.

    I would not reduce the $1M liability limit just because your current net worth is around $330K.

    Liability insurance isn’t designed to match your net worth dollar-for-dollar. A serious injury claim can exceed what you own today, and being a conscientious landlord doesn’t eliminate the possibility of somebody falling down stairs, getting badly hurt, or alleging negligence.

    For rental property, $1M doesn’t strike me as crazy overinsurance at all.

    The premium question is different.

    You’re paying roughly $4,100/year across two pretty ordinary duplexes and finding apparently comparable coverage around $2,800. That’s enough of a gap that I’d absolutely investigate it.

    But I wouldn’t compare the quotes by looking at the first page and seeing “95% the same.”

    I’d put the policies next to each other and look for where that missing 5% lives.

    Replacement cost on the building.

    Actual cash value vs. replacement cost on the roof.

    Water/sewer backup.

    Ordinance and law coverage.

    Loss of rents.

    Liability limits.

    Medical payments.

    Deductibles, especially wind/hail.

    How detached structures are handled.

    Any exclusions relating to tenants, vacancy, maintenance, dogs, business activity, etc.

    And make sure the replacement-cost estimate itself isn’t artificially low just to produce the cheap quote.

    I’d also ask the online carrier what happens after you bind. Do they inspect? Can the premium change after inspection? What conditions trigger non-renewal? You want the final policy, not just the teaser quote.

    The part I would push back on with your current agent is “nothing we can do.”

    Maybe his carrier genuinely is the best fit. Fine.

    But I’d still ask him to remarket both properties and show you what else is available.

    That’s where an agent should earn his seat.

    For me, this isn’t really agent vs. internet.

    It’s:

    Which carrier gives me the coverage I actually need at the best durable price?

    If the online policy survives a line-by-line comparison and saves you $1,200+ every year, I wouldn't pay the extra money just because I like the guy at REIA.

    And I wouldn’t cut $1M of liability to save twenty bucks before I attacked the other $1,200 first.

  • Saint Paul, MN · Member since 2015 · 49 posts · 33 votes
    3w
  • Saint Paul, MN · Member since 2015 · 49 posts · 33 votes
    3w

    I think the agent vs. online question is almost secondary. A good agent should be doing more than renewing the same policy every year and explaining that rates went up. They should be checking the market, questioning coverage changes and helping you understand what you're actually buying.

    If an online policy truly provides comparable coverage for 25–30% less, that's meaningful. But “95% similar” is where I'd slow down. In insurance, the expensive part can be hiding in that other 5%.

    And I wouldn't lower the $1M liability limit based on net worth. Liability exposure isn't capped by what you're worth today.

  • Stuart UdisPro Member
    Attorney · Philadelphia · Member since 2018 · 2k+ posts · 3k+ votes
    3w

    What's driving the premium? My guess is the premium experiences a negligible reduction by reducing the GL limit. Furthermore, its an important risk management function when managed correctly. With the limited information you shared I suspect replacement costs have the greatest impact on your insurance costs. You say the policies are 95% similar but a good broker should be able to explain how specific carriers respond to claims, how specific carriers handle loss control inspections. A good broker also takes time to understand your real estate, your operations and should assist in explaining where your real estate and operations are most vulnerable to claims and liability exposure so those deficiencies can be cleaned up in order to maintain clean loss run records and attract better carriers and better pricing.

  • Owen RosenBusiness Member
    Professional · Clinton Township, MI · Member since 2015 · 676 posts · 259 votes
    3w

    Is your local agent captive or independent?

    If captive, (State Farm, Farm Bureau, Allstate) that explains the issue.

    If independent, are they putting the work in?

    There's no way to assess the options you found online without digging into the quotes.

    Royal Oath Insurance Group4.9203 Reviews
  • Real Estate Broker · Atlanta · Member since 2024 · 1k+ posts · 605 votes
    3w

    @Troy DeLong It is important to shop around for insurance because you could be overpaying. I recommend working with an independent insurance agent rather than a captive agent. A captive agent is limited to one company’s products while an independent agent can compare multiple carriers to find the best combination of coverage and rates. Just make sure you are comparing all coverages, deductibles, exclusions and policy terms, not only the premium.

  • Drew SygitBusiness Member
    Property Manager · Royal Oak, MI · Member since 2012 · 12k+ posts · 9k+ votes
    3w

    Finding a good, independent agent takes work!

    But, it's better than trying to review & learn how to compare policies on your own.

    You want to review your policies annually, but NOT to just cheap-out:
    - Make sure your coverage amount aligns with any appreciation
    - Check your deductibles vs your reserves
    - Any new policies out there?
    - Check your liability coverage vs your personal assets
    - Lastly, yes you can have your agent check if you can save by switching carriers, but there's OFTEN a tradeoff in coverage.

    • Real Estate Agent · Lansing, MI · Member since 2020 · 169 posts · 91 votes
      3w

      Thanks Drew. I see you're in MI as well. Do you have any recommendations for agents / offices?

  • Rental Property Investor · Joliet, IL · Member since 2013 · 98 posts · 47 votes
    3w

    Troy, I think you are really facing two separate questions:

    1. 1. Are the policies actually comparable, and what are the material coverage differences?

    2. 2. Are the insurance companies themselves comparable in financial strength, claims handling and long-term pricing?

    I went through a similar evaluation this year. I used AI to compare the policy documents and quotes line by line, identify differences, and develop more targeted questions for my agent. AI did not make the insurance decision for me. It helped me understand what needed clarification.

    I discovered that part of the price difference reflected changes in the insurance market and the type of policy being quoted. In my case, commercial-policy quotes were higher than fire/dwelling-policy alternatives. I also found meaningful differences involving personal property, roof coverage, loss-of-rent coverage, deductibles and other provisions that were easy to overlook when comparing premiums alone.

    Armed with that information, I could ask my agent much better questions and verify exactly what each quote covered. Ultimately, I reduced my annual insurance cost by 26% and developed a workbook for comparing future quotes.

    Your instinct that the quotes deserve a closer examination is reasonable. Keep asking questions until you understand the material differences and are comfortable with both the coverage and the carrier, not just the premium.

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