Luxury Real Estate Marketing: Saying Yes to Business and No to Busyness
Thursday, January 26
"A 'no' uttered from the deepest conviction is better than a 'yes' merely uttered to please, or worse, to avoid trouble." Mahatma Gandhi. We keep hearing from the majority of luxury real estate marketing professionals that they...
Luxury Real Estate Marketing: Is Customer Service a Luxury?
Wednesday, January 25
“The greatest danger for a luxury firm is to lose its status as a differentiated, premium brand, but wealthy consumer perceptions suggest that luxury overall may be in danger of losing its cachet,” said Milton Pedraza, CEO of the Luxury Institute. “This calls for a renewal of efforts to be u...
50 Top Luxury Real Estate Markets in the USA: Malibu, CA
Tuesday, January 24
From the outside looking in Malibu has a very high profile due, in part, to the paparazzi and the media shining a spotlight on its glamorous surface. Certainly, it is known as getaway for many Hollywood celebrities and titans of business. The sitcom, Two and a Half Men takes place here. Eve...
50 Top Luxury Real Estate Markets in the USA: Carmel, CA
Thursday, January 19
Actor-director Clint Eastwood once was the mayor of Carmel. Edward Weston and Ansel Adams, two of the most innovative and influential 20th century American photographers lived here. Each of these men are considered true masters in their own right and faithfully represent the rich artistic hi...
Luxury Real Estate Marketing: Serving the Ready Minded Consumer
Wednesday, January 18
In our previous post, we discussed ease of use for the consumers as one of the important keys to enhance your web site. Once the ready minded consumer contacts you, what is your response time? Availability and response time go hand in hand. If both...
The Evolution of Web Sites & the Consumers Who Use Them
Tuesday, January 17
As a luxury real estate marketing professional, it is important to continue to meet the current needs of potential clients on your web site. Luxury real estate sites need to evolve as consumers become more web-savvy, clearer a...