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Sunbelt Surge: 15 Cities Dominating the Growth Charts
Simply investing in any metro Sunbelt market is not a recipe for success. To catch a cresting wave of appreciation and cash flow, you’ll need to dive deep into the metrics […]
Warning: These States and Cities Are Becoming Uninvestable Due to Politics
Taxes and regulations impact your bottom line as an investor—and not always in direct or obvious ways. Unfortunately, as soon as you start talking about either one, the average person closes their […]
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Blogs

The Language of Luxury

Marketing Luxury Real Estate: The Drone Syndrome

Monday, April 13

When adapting new technology in luxury real estate to your website, it is a good idea to consider the end-user.There is no doubt that drone photography is impressive and the effects that can be created are comparable to films made for I-Max. However, will your buyer or seller want to see th...

The Magic of Mental De-Cluttering!

Wednesday, April 01

I was reading Michael Jacobs post yesterday about his progressive journey of de-cluttering the physical stuff in his life, which led me to thinking about something both Ron and I practice arduously on a daily basis: mental de-cluttering!Mental de-cluttering is taking a few moments several ...

The Magic of Mental De-Cluttering!

Wednesday, April 01

I was reading Michael Jacobs post yesterday about his progressive journey of de-cluttering the physical stuff in his life, which led me to thinking about something both Ron and I practice arduously on a daily basis: mental de-cluttering!Mental de-cluttering is taking a few moments several ...

How Local How Local Amenities Accelerate Home Buying Decisions PART 2

Thursday, March 19

In Part 1of this article series we stated that buyers make mental maps of the location of amenities that are in proximity to the home they are considering. These lifestyle amenities such as spas, golf courses, restaurants, shopping, parks, theaters etc start adding up and can tip the sca...

How to Leverage Your Strengths to the Max

Monday, March 16

Courtesy of Apple If market leadership is your goal as a luxury real estate marketing professional, you must leverage your strengths to the max in order to dominate your niche. With the right strategy you can render your competition irrelevant. Tha...

How Local Amenities Accelerate Home Buying Decisions – PART 1

Tuesday, March 10

Luxury real estate marketing professionals often underestimate the powerful part local amenities can play in the emotional buying decisions of high net worth consumers. Buyers make mental maps of the location of amenities that are in proximity to the home they are considering. Then, th...