Luxury Real Estate Branding: The Power of Color in .03 Seconds!
Tuesday, August 12
When you are refining your luxury real estate branding and marketing package, it is important to focus on the power of color. The response to color is often subliminal. The eyes see color in .03 seconds equivalent to the blinking of an eyelash. In that brief moment, colors have to convey th...
Luxury Real Estate Branding: Communicating with Colors #3
Friday, August 08
Our post yesterday sparked many interesting questions that have inspired a series. Color selection in branding and marketing is a process. It involves analysis both of the individual/team or company as well as their target market. The brand should reflect a combination of both the client a...
Luxury Real Estate Branding: Communicating with Colors #2
Tuesday, August 05
Last week, we wrote a post on the psychology of colors focusing on red and green as part of a brand’s color scheme. Alitalia incorporates these colors in their brand identity, as they are the colors of he Italian flag. Saturday, while in Beverly Hills, we spotted Gucci’s “camouflage” (b...
Three Ways to Sharpen Your Strategic Thinking Part 1
Monday, August 04
If you are going to respond pro-actively to the ever-changing world we live in, it is important that you sharpen your strategic thinking. This will help you to outthink your competition.Take time to reexamine your opinions. Challenge your own premises, and be open enough to admit you may b...
Real Estate Brand Strategy: 3 Ways to Deal with Zillow/Trulia Merger!
Monday, July 28
Here are three ways to deal with what appears to be the inevitable merger of Zillow and Trulia.Outspend Your CompetitionSteve Murray, President of Real Trends mentioned in an article on CNN that some agent teams are spending up to $20,000 a month to appear on the Zillow/Trulia listing pages. W...
Luxury Real Estate Branding: Communicating with Colors
Thursday, July 24
There is an entire psychology of color that goes into crafting luxury brands. This applies to personal and company brands. Certain colors and color combination evoke strong emotions and are also associated with certain things in the minds of your target market. It is important to b...