Luxury Real Estate Branding: Provenance As A Brand Characteristic
Friday, September 12
The art of branding has many characteristics. One of these is Provenance (the origin or source of something). Kanaloa, our fish store has added something new to its fresh fish board. As the picture above illustrates you can see that the black cod was caught on the Casanova Anne vessel,...
“So Five Minutes Ago?”Or Will It Last As Long As The Wall of China?
Wednesday, September 10
The Fashion World’s designers want to stand out among their competition, as much as luxury real estate agents and companies do. Standing out in one’s field means being top- of-mind and that translates into profit. September and October are the fashion show months as designers unveil ...
Pesto, Pizza & Amore: Does Your Message in Your Posts Evoke Amore?
Friday, September 05
Plenty of words have been written on the subject of the recent Google edict of writing posts of 1000 words. As far as we are concerned, it does not matter how many words you use to make a point. Make it amore (lovable) and memorable! A post is memorable when it is of interest to the demog...
Luxury Real Estate Brand Strategy: Days on Market or Dom Perignon?
Wednesday, September 03
As brand strategists we see an excellent opportunity, to develop a reputation as the leading expert in your marketplace by periodically authoring and publishing a compelling luxury real estate market report. The key to success with this strategy is providing original content, which is tr...
Real Estate Website Design: Luxury Real Estate Website Aesthetics
Tuesday, August 26
Adams, "The Tetons and the Snake River" by Ansel AdamsIn a previous post, we discussed incorporating your brand’s strategy in the design, making it user friendly and having great content. What about the look and feel of your website?When we work with a luxury real estate professional, we cre...
Luxury Real Estate Website Design: Four Tips to Keep In Mind
Tuesday, August 19
As we research the latest and greatest in website design, we keep in mind two factors in our design of websites: brand strategy integration, and user experience. Here are 4 tips:In terms of brand strategy integration, the site’s aesthetics should represent the brand in all its aspects. For...