The Symbolism and Nuances of The Color White In Branding
Wednesday, November 05
Recently we noticed two examples of extra virgin olive oil brands that are packaged in opaque white instead of the usual clear tinted bottles. Although they stood out, the only connection we could make for the use of the color white is its association with the word, virgin, or the symbol...
Marketing Luxury Real Estate: Focused Content Marketing !
Tuesday, October 28
A recent report by the Content Marketing Institute stated that those who are marketing without focus, by publishing general content on a daily basis are creating “content shock” for the consumer. The consumer is overwhelmed by the amount of information, and cannot keep us with it. Put you...
Are Sneezers Spreading Your Remark-ability?
Friday, October 24
We all know that word-of-mouth is the best form of advertising. So, why do some luxury real estate marketing professionals get more than others? The answer boils down to one word. Those that spark buzz have ‘REMARK-ABILITY”! While it has been proven time and again that many more negative re...
Luxury Real Estate Marketing Tip: Peripheral Chocolate Marketing!
Wednesday, October 22
Consistently staying in touch with your sphere of influence through a blog and/or a newsletter can reap a steady flow of referrals from those who already know you and also engage your prospects. But, what is the secret that the most successful luxury real estate marketing professionals know ...
What’s The Use of Social Media Without Pictures or Conversation?
Monday, October 20
Looking back to the inception of social media, we pause to evaluate its meaning today. In our title, we paraphrased the quote from Alice in Wonderland, “What is the use of a book, without pictures or conversation? ” We substituted social media for the book, to illustrate that some of...
Marketing Real Estate: Local Expertise Makes A World of Difference
Friday, October 17
Photo by JorisvoIn marketing luxury real estate, there is no substitute for local knowledge. Some real estate portals have been collecting local insights from agents by offering them the carrot of a miniscule chance of winning a contest. This information cannot replace personal contact wi...