Brand Surgery Or Brain Surgery: It Is Not As Simple As Buying A Logo
Tuesday, January 13
Refreshing your brand is a very important task if you want to maintain your position as a market leader. Staying sharp, relevant and up-to-date technologically is imperative! But, take it from us; get some expert help! Performing your own “brand surgery” is like performing your own brain su...
Luxury Real Estate Marketing: Buzz and Ants!
Monday, January 05
Word-of-mouth is, by far, your best form of advertising. But, very few luxury real estate marketing professionals seize the opportunity to spark word-of-mouth advertising (buzz) ON PURPOSE. If you want to accelerate the pace at which you achieve top-of-mind status in your marketplace, or wit...
Focus, And Say (Grilled) Cheese!
Tuesday, December 30
Focusing on doing a few things really well is a surefire way to success. This was Steve Job’s mantra at Apple. Yet, specialization is, by far, one of the most challenging concepts for luxury real estate marketing professionals to embrace. They are afraid of losing out on other ...
A Branding Challenge: Don’t Sing Opera to a Rock & Roll Audience!
Friday, December 19
What works in creating a brand in your real estate market place is focusing on your audience. Choosing colors follows the same logic. So when you are thinking of branding yourself, think twice and don’t necessarily default to your tastes. Take a moment to analyze why you are creating y...
Do You Have A Remarkable Slogan? Part 2
Monday, December 15
A great slogan artfully articulates your extraordinary promise of value with brevity of communication. The trick is to create a clever slogan that instantly sticks in the mind of your target market and triggers word-of-mouth advertising. InPart 1 of this article series we challenged you t...
Do You Have A Remarkable Slogan? Part 1
Friday, December 12
One of our biggest challenges as brand strategists is to refine, condense and distill our clients’ extraordinary promise of value into a remarkable slogan in just a few words. After brainstorming with our clients and gathering a tremendous amount of information about them and their marke...