Planning For 2015: Dream Big Or Go Home!
Wednesday, December 10
The Garden of Dreams in Katmandu, Nepal, Photo by Jerry WayDream Big or Go Home is the saying our French partner’s father told her time after time. If you are going to dream, why not dream big! My father (A) had a similar mindset. As a child when I admired a Rolls Royce, and indicated that...
Luxury Real Estate Kismet Marketing: Are You Aligned With The Stars?
Tuesday, November 25
You may have heard of the “star-crossed” lovers, Romeo and Juliet. You may have experience times when everything seemed to go your way, times when the “stars aligned”. Some call it kismet; others call it luck or joss. But, in our opinion the stars cross and align ALL the time. The big questi...
Luxury Real Estate Marketing Tip for 2015: Get Hyper Personal!
Wednesday, November 19
Hyper-Personalization is emerging as an important marketing trend in 2015. It may seem obvious but the level of personalization has eroded with the advent of the Internet. Most companies have become reliant on automatic personalization, rather than the genuine article. We touched upon thi...
Luxury Real Estate Branding: Branding Starts With the Right Name!
Friday, November 14
What is in a name? It should be everything! When you select a name for your personal or company brand (apart from your own name) it should be the summation of your brand values, what you stand for and also your brand personality. Your logo, which contains your brand name, is a symbol th...
The Symbolism and Nuances of the Color Orange in Branding
Wednesday, November 12
Orange is a hot color. It has many attributes such as; extroverted, energizing, thrilling, fun, awe inspiring and playful. Orange is dramatic and friendly at the same time thanks to its ancestry of red (drama) and yellow (cheerful and good natured). It is one of the dominant colors of autu...
The Symbolism and Nuances of the Color Blue in Branding
Friday, November 07
The color blue evokes consistency in our lives. The sky is blue, the ocean is blue and they are still here. It also is associated with reliability, trust, and dependability. We refer to loyal friends as true blue. IBM is known as "big blue," even though its logo has transitioned to black a...