Luxury Real Estate Marketing Tip for 2015: Get Hyper Personal!

Hyper-Personalization is emerging as an important marketing trend in 2015. It may seem obvious but the level of personalization has eroded with the advent of the Internet. Most companies have become reliant on automatic personalization, rather than the genuine article. We touched upon this trend in a previous post stating that in marketing real estate, no one size fits all.

Studies done by the Aberdeen group; which surveys individuals and groups as to their decisions and experiences have shown that 75% of customers prefer when the message is personalized.

People will more likely open an email or letter if it is personally addressed, rather than a salutation that reads