Brand Loyalty: Jaw-Dropping Service Makes The Difference!
Wednesday, October 15
As an independent luxury real estate marketing firm, who wants to compete against the big brand real estate franchises, you can have a distinct advantage by providing “jaw-dropping service. It may cause potential clients to switch brand loyalty in your favor.Recently, we visited our local i...
The Challenge of Marketing Your Brand Online: Is There A Formula For V
Monday, October 13
Given that we are bombarded on a daily basis with thousands of communications from various brands it is important to meet the following criteria if you intend to have your online content go viral. When you have these components in your online marketing strategy your chances increase exponen...
Appreciating Life's Luxuries: Focusing OnThe Kindness of Strangers
Tuesday, October 07
You know you have begun to gain the trust of new clients when they feel hopeful that you can satisfy their most pressing needs and they can count not only on your skill set but also on your kindness to do so. In marketing luxury real estate, the more high trust relationships you can dev...
If You Get The Itch to Ditch Your Niche, Think Again!
Wednesday, September 24
Niche players will always have an advantage over generalists, in luxury real estate marketing, because they are focused on taking care of the specific needs of clients that were not being met by the generalists. If you are a generalist, you cannot serve everyone, and expect to have cli...
Luxury Real Estate Brand Colors: Part 1 - Some Like it Hot!
Monday, September 22
Using color effectively in luxury real estate branding can help to make you stand out from the crowd. Your brand colors can speak volumes about who you are and how you are distinct from your competition. In this article series we delve into some of the nuances of brand colors and how to in...
How to Find the Under Served Market Niche: The Paradigm Shift, Clue #3
Thursday, September 18
One of the most important aspects in luxury real estate marketing is to be able to shift paradigms. The dictionary defines it: “as making a fundamental change in an individual’s or a society view of how things work in the world.” It is seeing life from a new perspective and aligning to...