Succeeding with Social Media Strategy: Crowdsourcing: Ten Do’s
Monday, June 09
If you want to succeed with a social media strategy, here is what has worked for us: When writing a blog post, be genuine. It is so obvious, when someone is faking it. Take notice of media professionals you like, and why you like them. Think Maria Bartiromo, CNBC financial reporter...
Code of Ethics, Sharia Laws, Beverly Hills & Voting with Dollars!
Thursday, June 05
Our code of Ethics, as real estate professionals emphasizes equal opportunity and equal housing opportunity. To obtain and renew our licenses, it is required that we regularly review this ethical foundation, and those who do not abide by this code can lose their licenses. Given our ...
How and Where to Use Your Headshot Effectively: The Pajama Syndrome
Tuesday, May 20
Over the past few years, we have noticed that many agents are not adding their headshot to their business cards. It seems to be a growing trend and a differentiator for many real estate professionals both in luxury and the median market. From an aesthetic point of view having a pho...
Eight Headshots Do's & Don'ts: The Eyes Are the Windows of the Soul
Monday, May 19
Here is what we have gleaned from sitting in on numerous photo shoots with some of the top portrait professionals, and what you can observe from looking at movie posters when the stars are featured as part of the advertising. The eyes are the “windows of the soul”. Notice that Angeli...
Mind Share Marketing: How to Get A Bigger Slice of the Pie
Friday, May 02
We often hear the same story from agents who want to dominate a niche in their marketplace, but the incumbent market leader intimidates them. Here is their story: “So and so is dominating this area in listings, they have been in the community for years, and they are well conne...
Luxury Real Estate Marketing: How Do I Find My Niche?
Thursday, May 01
As we have been sharing the series on how to dominate your niche, we are getting many comments essentially asking, “How do I Find My Niche?” Here is one aspect to finding one’s niche. The first one is what we call the broader perspective, as if you were viewing the possibilities fro...