Is Your Content Marketing Original or Karaoke? Part 2
Thursday, April 03
Your number one challenge as a luxury real estate marketing professional, from a personal branding perspective, is discovering and expressing your own unique voice. It is something that is vitally important to you if market leadership is your quest. Once you discover your voice or ...
Is Your Content Marketing Original or Karaoke?
Tuesday, April 01
If you are going to proclaim yourself as an expert in a particular niche of your marketplace, make sure that you have your bona fides. Bona fides means you have a strong track record of listing or selling properties in that community. A mere market report is not a demonstration of ex...
Market Share: Creating the Elephant in the Highways of the Mind First!
Monday, March 31
Mind share precedes market share; that is the most powerful law of niche marketing. There is tremendous leverage in this mighty real estate niche marketing law. Therefore, capturing mind share should be your priority, unless you absolutely have the need to justify your success with a...
Luxury Real Estate Brand Position: Energy Bar or Cricket Flour?
Tuesday, March 25
As many of you know if you read our posts, we are fans of Shark Tank. We enjoy watching the potential investors analyze a business investment in order to discover its extraordinary promise of value and its potential to provided a healthy return on their investment. Here is an example:...
Luxury Real Estate Marketing Tip: FOMO Marketing & Potatoes!
Tuesday, March 18
There are a variety of marketing strategies. One of these is known as FOMO marketing. FOMO is the acronym for “FEAR OF MISSING OUT”. This is a natural human response and one that in our opinion was partially instrumental in building the behemoth we now know as social media. At the ...
Does Your Packaging Reflect Your Brand Strategy?
Monday, March 10
As we mentioned in our previous post, being on top of your game means that there is congruency in every way you express yourself including your printed materials such as your presentation folder. We chose for this post the shopping bag from L’Occitane, (based in the Provence area of...