Real Estate Marketing: How to Dominate Your Niche - Part 2
Monday, April 28
This series is a PREVIEW of our Online Video Course: Which Niche Can Make You Rich! PART 2: THE MOST POWERFUL LAW OF NICHE MARKETING Mindshare precedes market share. Focus on capturing MINDSHARE FIRST. Market share will follow. It must follow according to this law. Which Nich...
Real Estate Marketing: How to Dominate Your Niche - Intro & Part 1
Thursday, April 24
NEW REAL ESTATE MARKETING VIDEO SERIES! INTRODUCTION: IT'S ALL ABOUT FOCUS! Identifying and dominating the right niche for your business is a sure-fire route to gain and sustain market leadership. In this series we will preview a new online video course that we developed as an AGENT TRA...
True Confession: How & Why We Fell In Love with a Brand! Part 5
Monday, April 21
As consumers we love Nespresso. As luxury brand strategists we salute Nespresso for outsmarting the best American Coffee companies and beating them at their own game in the fastest growing segment of the coffee industry: portioned coffee. In 1996, Nespresso patented the process of b...
Luxury Real Estate Personal Branding: Class Personified!
Tuesday, April 15
When some people think of luxury they associate the word with a lifestyle of conspicuous consumption, and with being ostentatious, flashy, affected, showy, brazen, flamboyant, and pretentious. This has given luxury a bad name. For us, luxury is about reaching for the best that life has...
True Confession: How & Why We Fell In Love with a Brand! Part 4
Friday, April 11
A well-built brand consistently reflects what the brand stands for and the brand’s extraordinary promise of value. Nespresso has it all. And that is why we have identified Nespresso one of the 2014 LOL Brands of the year! Nespresso knows its target market well: coffee aficionados, d...
True Confession: How & Why We Fell In Love with a Brand!
Tuesday, April 08
Last October, we wrote about a new store in Beverly Hills that was under construction. We were impressed by the attention to detail in the graphics on the construction barricade, because it clearly articulated the brand story of Nespresso, the luxury espresso coffee machine company who...