Luxury Real Estate Branding: Why and How Stand Outs Thrive! # 1
Tuesday, February 04
If you are bound and determined to be the go to luxury real estate agent or company, you must find a way to stand out or suffer the consequence of blending into the great bland of business. We have a new restaurant, The Lark, in Santa Barbara’s Funk Zone. From the moment they opened ...
Luxury Real Estate Branding: Why spend $4million to Market Your Brand?
Monday, February 03
As a luxury real estate marketing professional, maintaining visibility for what you stand for (in terms of brand values) in a crowded, competitive market is important. It tells a story loud and clear that you are here to stay, and not here to brag about yourself or your product. Further...
Luxury Real Estate Branding Tips: Does Your Brand Work? #3
Thursday, January 30
In luxury real estate branding or any other branch of real estate, when the right brand is found everyone knows it. It is and AHA moment! In order to achieve that, a brand identity and strategy is developed based on knowing the client or company's core values, personality and prefer...
Luxury Real Estate Branding Tips: Does Your Brand Work ? #2
Wednesday, January 29
In yesterday's post, we emphasized that a brand is not just design, or a logo. A brand is developed based on a fundamental strategy that if consistently applied, will bring top of mind status. We wanted to illustrate this with an example that would clarify it even further. The phot...
Luxury Real Estate Branding Tips: Does Your Brand Work ?
Tuesday, January 28
We are always amused when an individual or company peruses our portfolio of luxury real estate branding and website design asks us: "Which one of these designs are your favorites?" Invariably our answer is all of them, because our goal is to represent the individual or company, as wel...
Luxury Real Estate F.A.Q's: How Do I Break Into Luxury Real Estate?#3
Monday, January 27
This post is Part 3 on the subject of FAQ's, how to break into Luxury Real Estate. The subject is MONEY. Be prepared to invest your marketing dollars wisely. Don't be cheap. It is OK to be wise, which is different than being cheap. To a luxury buyer or seller, cheap is a REPELLENT. ...