Is Your Brand Package Remarkable & Reflect Your Strategy?
Thursday, March 06
Being at the top of your game as a luxury real estate marketing professional requires being consistently remarkable which includes your presentation materials. These need to stand out and communicate your identity and its congruency with your target market. The shopping bag picture...
Luxury Real Estate Branding Tip: Market Leaders--Refresh Your Brand!
Wednesday, March 05
Photo by Sbuckley In marketing luxury real estate, as with all professions and businesses, market leaders who face stiff competition from challengers need to continuously refresh their brand to stay current and relevant. With fierce competition from the X-Factor and The Voice for top...
Luxury Real Estate Branding Tip: Dusty Marketing or Gimmick?
Tuesday, March 04
Given the competitiveness in the wine industry, not unlike the real estate industry, we have often cited wine branding examples because every winery wants to stand out and sell out in order to continue its existence. Capturing attention is one thing, holding it is another. The wine ...
Marketing at the Oscars: What Is in Your Swag Bag?
Sunday, March 02
Last year, the Oscar Awards Show was watched by 40.3 million in the US. According to the Academy of Motion Pictures and Sciences, the show will be seen in “more than 225 countries” or a potential for an additional 960 million people. This is a great opportunity to promote one’s product...
Luxury Marketing: Spaghetti Marketing: Marketing Your Strengths!
Thursday, February 27
In marketing yourself as a luxury real estate marketing professional or company, it is important to assess your strengths. This assessment can be used to develop a smart marketing strategy. Here is an example of spaghetti marketing: Italy is suffering from a bad economy (2 trilli...
Privacy Is the New Luxury: Turn Your Texts Into Cyber Dust!
Wednesday, February 26
In marketing luxury real estate many sellers/buyers would appreciate having a way to communicate with their agents privately online without a digital record of their conversation. Now you can with a new app created by Mark Cuban’s new company, Cyber Dust! In an interview with Piers M...