Marketing Luxury Real Estate: Three Tips for Success in 2014 - Part 3
Thursday, January 09
Your Brand Has to Have Soul & Be Inspirational As a luxury real estate marketing professional, it is essential to discover the SOUL of your personal or company brand and create an INSPIRATIONAL BRAND STORY. Doing so is a surefire path to market leadership. Think of a company th...
Marketing Luxury Real Estate: Three Tips for Success in 2014 - Part 2
Tuesday, January 07
What’s Love Got to Do with It? As a seasoned luxury real estate marketing professional, you have certainly had the experience of a buyer who falls in love with a home at first sight. We personally had that experience with our own home. We knew within 5 minutes that we found the perf...
Marketing Luxury Real Estate: Three Tips for Success in 2014
Monday, January 06
At year-end we attended Luxury Outlook 2014, produced by Luxury Daily. Although, the presentation was geared primary to the luxury goods industry we gleaned some exciting insights for luxury real estate marketing professionals that we will share with you in this article series. We w...
Luxury Real Estate Marketing: Learn a Competitive New Skill in 2014
Monday, December 30
Staying at the top of your game is key in the New Year. It is essential if you want to gain or sustain market leadership. If you do not continue to grow in knowledge and skillset each year, you can count on the fact that your competition will. So, it's time to turn over a new leaf and ...
Luxury Real Estate Marketing: Is it Time for Two Internet Models?
Friday, December 27
In marketing luxury real estate many homeowners would prefer to have photos of their homes forever erased from the Internet for privacy and safety purposes. Have you every published a comment or photo online that you later regretted for fear of it being misjudged or taken out of contex...
The Ultimate Luxury of the Year in 2013: Being Young at Heart!
Monday, December 23
The Ultimate Luxury for 2013: Being Young at Heart Every year we strive to examine and re-examine the meaning of luxury. And, we keep coming back to the simple things in life. In our recent travels to the East Coast, we stayed at a wonderful historic hotel that was right across the ...