Real Estate Marketing Tip: When Dishing, Focus on Heroes, Not Zeroes!
Tuesday, November 12
All professions have tabloid style of stories to tell, and dish about. However, the stories that make the headlines in the tabloids or the legitimate press are not the only the stories that should be told. We think the untold story that inquiring minds should hear about are the tales ...
Is Your Logo A Shortcut to Communicate Your Brand Message?
Friday, November 08
Thank you for the tremendous response on our previous post on logos entitled, “Which Comes First, the Logo or the Brand?” Here is a follow up: You must first know your unique value proposition, i.e., your brand message before your logo can become a communication shortcut for your brand....
How to Stay Ahead of Your Competition by Leveraging Your Strengths
Wednesday, November 06
As a Luxury real estate marketing professional, the best way to stay ahead of your competition is to continuously leverage your strengths or core competences to gain market share. Diffusing your efforts by trying to be all things to all people is definitely not the best route. Googl...
Personal & Company Branding: Which Comes First? The Logo or the Brand?
Tuesday, November 05
Which comes first, a logo or a brand? A logo is a design of arranged letters, lines, or images. A logo is not a brand. Just because you have a symbol of a key, or antique doorknocker, or an Adirondack chair on a front porch to represent your luxury real estate marketing practice does n...
What You Can Learn from the World's Most Highly Valued Brands - Part 3
Monday, November 04
CONTINUOUSLY THINK STRATEGICALLY As a luxury real estate market leader it is imperative to continuously think strategically in order to outdistance your challengers. That is why it is essential to study the strategies of the most highly valued brands in the world. Google’s strategy...
Marketing Luxury Real Estate: What Marigolds Revealed about Cultures
Thursday, October 31
As a luxury real estate marketing professional, it is important to understand the different cultures one deals with. Knowing about different cultures around the world and in our country's evergrowing melting pot creates a bridge of understanding, when dealing with citizens of other cou...