Marketing Luxury Real Estate: What Marigolds Revealed about Cultures

As a luxury real estate marketing professional, it is important to understand the different cultures one deals with. Knowing about different cultures around the world and in our country's evergrowing melting pot creates a bridge of understanding, when dealing with citizens of other countries.

As we passed by a flower stand, we noticed more long stemmed marigolds as well as potted ones. There was a sign on the potted ones. The sign read "POR DIA DE MUERTOS!" This led us to investigate further. Dia de Muertos is an official Mexican holiday. The holiday is celebrated by getting together with family and friends and reminisce about those who have passed. These celebrations are on October 31, November 1, and 2nd.

Mexicans build altars honoring the dearly departed. These altars are decorated with sugar skulls, favorite foods, and beverages of the deceased and marigolds. The symbol of the Day of the Dead is know as Catrina, pictured above. This is a portrait done with seeds.

This holiday according to scholars can be traced back ot the Aztecs and was dedicated to the goddess Mictecacihuaff, who was the queen of the underworld. This celebration has spread throughout the world: Brazil has Dia de Finados, a public holiday, and Brazilians celebrate by visiting cemeteries and churches. In Spain, there are festivals and parades remembering the dead. Similar celebrations can be found in Europe, Asia and Africa.

Halloween is a contraction of All Hallows Eve. It is part of the trio known as Hallomas (All Saints' Day and All Soul's Day the other two), which lasts from October 31 to November 2nd. Hallowmas consists of all three celebrations is intended to remember the dead, including martyrs, saints and all departed Christians. We have more in common than we think.

Happy Halloween, Cheers, Ron & Alexandra

Written by Ron & Alexandra Seigel-

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