Luxury Real Estate Brand Strategy: The 2013 Emerging Luxury Brand of the Year
Thursday, October 10
PART 1 Many luxury real estate professionals set out to make a name for themselves or to establish a new independent firm and emerge as the standout luxury brand in their marketplace. Few have the vision to start something truly unique with the idea of “making a dent in the ...
Luxury Real Estate: Benefit by Studying Up-and-Coming Luxury Brands
Monday, October 07
Luxury real estate personal and company branding is an art. But, it is also a science, as it requires a considerable amount of research and objective analysis to get it right. What is at stake when you nail a luxury brand? A healthy share, if not the lion’s share of the business as ...
Luxury Real Estate Personal & Company Branding: The Complete Brand Package
Monday, September 30
Luxury real estate personal and company branding is truly an art. At its finest, the result is something exceptional: a complete brand package that just stands out and stays in your mind long after your first impression of the brand. To get inspired about creating a brand package fo...
Luxury Real Estate Marketing Tip: Follow Your Passion for Architecture!
Thursday, September 26
As a luxury real estate marketing professional, the more you understand about great architecture the more you will be able to relate to buyers and sellers of architecturally significant homes. If you have a passion for architecture specializing in selling these types of luxury homes c...
Marketing Luxury Real Estate: Capture Attention with Motion Graphics
Tuesday, September 24
Capturing the attention of luxury homebuyers is often the first step toward success as a luxury real estate marketing professional. But, how does one accomplish this in a time-starved world, where competition for attention is fierce? Many luxury brands use motion graphics to lure cus...
Marketing Luxury Real Estate: Luxury Neighborhoods are Like Luxury Brands
Monday, September 23
In marketing luxury real estate, location can play a big role in pricing a home for sale. The most exclusive luxury neighborhoods stand out in the buyers mind like popular luxury brands. Homes in neighborhoods that come to mind first often command the highest prices. Some neighborhoo...